paper.flowers
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She's gonna feature every brand soon ^^
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I am fascinated by the business decisions that she makes. I don't know if she's a great business person or if she has a great business manager/agent, but she always seems to make very savvy decisions.
Like partnering with Topshop was such a better idea than doing a one off for H&M or any other retailer.
I was surprised when she did a bag collection with Longchamp rather than Mulberry, but I bet that was also a good decision because Longchamp has greater global visibility and helped her spread her "brand".
I'm really curious as to why she chose to partner with Fred instead of another Jewelry retailer. I'm really disappointed she chose to go with a retailer with no presence in the Americas, but that's probably where her popularity is the lowest, so that might have been a reasonable business decision to make.
I think the timing of the collaboration and the price point are very savvy. Her fans are probably a bit older now (the ones who were in college when she did her Topshop collab are probably all in their 20's and working now) and the jewelry is priced at a level where it's affordable for young woman, but not cheap of course. I think it's perfect for women in their twenties and thirties.
I know if I can purchase the line, I'll probably pick up a ring or two. I just hope Fred makes it possible for U.S. customers to buy the line.
well said.and plz do not forget Asia market.
for those ppl who don't live in France, maybe they can resort to eBay for her jewelry line.
Does anyone know from which magazine does this come? It's Banana Republic F/W 1992 ad with Kate Moss?