'Kate Moss effect' on festival-goers
Festival-goers are suffering from the 'Kate Moss effect'
Music festivals are more about designer wardrobes than the acts on stage thanks to the "Kate Moss effect", according to new research out.
The survey, commissioned in the run-up to Glastonbury, found that a quarter of festival-goers spend around £500 on each outdoor music event.
But half of the 3,000 people questioned struggle to remember the bands they have actually seen, and almost a fifth admit they take in less than five hours of music over a festival weekend.
Today's festival fans prefer instead to socialise, wander around the grounds and soak in the atmosphere. A third admitted that they shop for a completely new wardrobe, including designer wellies and waterproofs, before heading to a festival.
The phenomenon, which has also seen designer tents spring up on muddy festival grounds, has been dubbed the "Kate Moss effect". The supermodel, a regular on the outdoor music scene, has honed festival-chic with looks ranging from tiny hotpants and waistcoats to mini-dresses and impractical high-heeled ankle boots.
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