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Discovered by Katie Price, which will air on Sky Living this autumn, will see Katie set up Black Sheep Management modelling agency to find a model who 'will break the mould'. And Katie will be touring the UK to find the new boy or girl who is expected to front commercial marketing campaigns.
The successful candidate is expected to have the 'drive, passion and hunger to rival hers', according to programme-makers. Those who make the shortlist will be put through their paces in a series of challenges and learn about the industry in the show.
Talking about the programme, Katie said: 'This is a really personal mission for me. I know I'm a good businesswoman and if I find the right girl or boy, I would like to sign them to my new agency. I'm looking for someone like me, someone who is determined to devote themselves to their modelling career.
'The person I'm looking for needs model looks, a killer body, bags of ambition, a rock-solid personality, the desire to better themselves, a have-a-go attitude and of course, a good sense of humour.'