Kelly Osbourne Replaces Taylor Momsen as Face of Madonna's Line
Kelly Osbourne is a material girl.
The E!
Fashion Police co-host, 26, will take over the spokesperson role previously held by
Gossip Girl star
Taylor Momsen.
"Material Girl is thrilled to confirm that Kelly Osbourne is the new face for 2011! We will be sharing all the details on this exciting new campaign in the upcoming weeks," the rep confirms to
UsMagazine.com.
PHOTOS: Check out Kelly's amazing body transformation
Material Girl, designed by
Madonna and her 14-year-old daughter,
Lourdes, launched last summer with Momsen, 17, as its first spokesperson. On January 11, Lourdes, who writes the fashion label's blog, announced the line was "desperately seeking" a new face.
Osbourne, it seems, was the natural choice. "Kelly's always been a massive fan of Madonna and recently heard Lourdes idolized her, which she was very flattered by. It's a huge coup," a source told Britain's
Sunday Mirror.
UsMagazine.com