I understand the 'point' of the campaign. My post is clearly out of disdain for the 'type' of guys they used. I went to art school guys who look very similar to the models of the menswear campaign; my problem with it is a subjective one; they look like guys who are trying to look cool, but it's not really working out for them...sort of like posers. (I can't help but look at them with the hipster/indie, i only take a shower once a week kind of lifestyle in mind.) And in comparison to the menswear the women are styled and made up to some degree. It could be because it's actually womenswear and women on a day to day basis do display some kind of refinement, but the men just look dirty to me. This is no offense to people who may be homeless or look that way by choice, but the men in the menswear ads don't suit the clothes, IMO. And the point of a campaign is to showcase the clothes. I think a campaign is successful when the conceptual elements sort of blend together with what's being showcased, not stand out.
And, as I said in the end, there are other guys who aren't modelesque, but just as interesting who could have been casted.
Real people are groomed, ungroomed and everything in between. But anyway, what's everyday and real to one person can always vary.