After two campaigns featuring pop priestess Madonna, Louis Vuitton has gone all New Age in its spring-summer fashion advertising, complete with white doves, ferns and voluptuous model Lara Stone lounging seductively on the grass.
“After two seasons with such a huge star, [artistic director] Marc [Jacobs] decided to take a breather and work with a model — and not just any model. It’s the choice of a new supermodel,” said Antoine Arnault, Vuitton’s communication director, as he unveiled a campaign slated to break in February fashion titles. “She clearly has a Brigitte Bardot look.”
He described the six visuals as fresh, summery, whimsical, young and optimistic — and hopefully coinciding with brighter economic times.