www.timesonline.co.uk
Laura Bailey, one of the faces of M&S, reveals she enjoyed appearing nearly naked for a good cause
The daughter of a law professor, Laura Bailey, 34, studied at the University of Southampton before being spotted by a model-agency scout on Kings Road, Chelsea. She has been the face of Guess, Pretty Polly, Revlon and Jaeger, as well as starring alongside Erin O’Connor, Lizzie Jagger, Noémie Lenoir and Twiggy in Marks & Spencer’s advertising campaigns. She is also working with the ethical insurance company www.ibuyeco.co.uk, which aims to offset the environmental damage caused by cars.
Going on the Marks & Spencer shoots is a bit like going on school camp. Lizzie [Jagger] always arrives with trunkloads of stuff; she has clothes and beauty products for everyone. Noémie is the extrovert, Erin is the English Icon and Twiggy keeps us all together – she’s the mother figure. It’s fair to say that we have all learnt a lot from her. We have a great time; you can see the confidence in the final shots. Stuart Rose [the chief executive of M&S] comes along, too; you can feel his handprint on everything.
I haven’t had any problem looking after my child while wearing high heels. I’m naturally a scruff, but I also like to role-play with my clothes. I’m very eclectic – I’m typically English in that way, actually. And I’m not somebody who could wear a dress only once. I’m not immune to trends, but I hope that I’m not the kind of person to go and buy the current “It bag”. I do have a beautiful, big Chanel bag, but it is the same beautiful, big Chanel bag that I’ve had for the past three years – and I use it every day. Now I am much more aware of buying things that I will have for ever.
If I were a piece of clothing, I would be a sundress. Because that is what I’ve got the most of in my wardrobe, it’s what I'm happiest in. I’m a total summer baby. I’m about a thousand times happier on a sunny day. I despair when the weather is gloomy.
Are there things that I wouldn’t wear? Fur and kitten heels.
Today it is easier to be cool and green than cool and not green. I hope that I can stay stylish and environmentally friendly; I didn’t wake up one day with a sudden urge to buy a pair of ethical shoes, but I’ve started asking questions about where, and under what conditions, my clothes are manufactured. Marks & Spencer is a quiet but powerful environmental pioneer; it is proving that you can have fast fashion with a conscience. I believe that its Plan A initiative is a blueprint for future fashion production. Then there are designers such as Stella McCartney who have always had very sound principles ethically and environmentally. She has always stuck to her guns, which I admire.
I was old when I started modelling. It’s a cliché, but an agent spotted me on Kings Road when I was 22. I was fresh out of university and had never considered modelling. My first job was to pose as a young Britt Ekland for a book launch. I’d like to think that my life would not be so different without the modelling – though obviously there would be fewer pictures and fewer parties. I didn’t think my son would make the connection between me in person and my billboard images, but he used to stop, point and say, “Mother”. I thought that it was so sweet until I realised that he was doing it with all blonde girls.
I haven’t had any embarrassing modelling moments per se, but I’ve had plenty of weird ones, most of them involving extremes of temperature. I had always wanted to go to Venice, preferably when I was in love, but I ended up on the Grand Canal fearing that I might be swept to my death – or to get to it via hypothermia.
I’ve never been one of those models who can just strip off in the middle of the studio, but the nude photoshoot for 4 Inches [a book in which beautiful women posed in high heels, and little else, to raise money for the Elton John Aids Foundation] was surprisingly liberating.
Anorexia is such a serious issue, but people can’t just blame the media. It’s so dangerous to oversimplify the problem. Yes, newspapers and magazines need to have a responsible attitude to so-called ideal female images, but the problem runs much deeper than that. I’m an ambassador for Barnardo’s and constantly work with teenagers who have problems; believe me, they’re not obsessed with thin girls in the media. Models are an easy scapegoat.