Soon, the House of Louis Vuitton, celebrated purveyor of fine leather goods will open its first store in Beirut. Louis Vuitton will thus reaffirm its commitment to its customer base not only in Lebanon, but throughout the region, by opening its doors in the most luxurious shopping district in the country.
To celebrate the opening of its first Beirut store, Louis Vuitton is placing a giant trunk, decorated with the famous monogrammed canvas, in front of the historic building located at 103 Allenby Street. The structure, whose façade dates back to the 1950s, was preserved and restored under the aegis of the city’s redevelopment programme undertaken by SOLIDERE, the Lebanese Society for Development and Reconstruction.
Louis Vuitton has embodied the art of travel from 1854. Since its creation, the House’s vocation has been to offer travel baggage adapted to their specific needs. A skilfully calibrated mix of tradition and innovation, craftsmanship and creativity, history and modernity, these legendary, resistant pieces of luggage have become the essential partners of elegant travel.
The arrival in 1997 of Marc Jacobs as Artistic Director led to the successful “fashion debut” of ready-to-wear and shoes, as well as sunglasses, accessories, watches and jewellery. Since then, Marc Jacobs has imprinted the Vuitton style on all of the houses’ collections. His “classic with a twist” spirit, both simple and ultra-sophisticated, imbues the brand with a thoroughly modern allure that echoes the elegant lifestyle of its Lebanese clients.
Endowed with extraordinary dimensions (4.1 metres high, 9.5 metres long and 4.4 metres wide), the trunk evokes the special relationship between Louis Vuitton and Lebanon. Set in the very location where the new store will soon open its doors, it will remain visible until the end of construction.
www.iloubnan.com
My people! Some people might look trashy, but at the same time, there are some very stylish people, too.
