Liya Kebede is the newest face of L'Oreal Paris

[lucy92]

She's worth it!
Ethiopian model, actress and humanitarian, Liya Kebede, is the latest face of L'Oreal Paris.

"It is important for me that I represent a brand that reflects my personality. I'm pleased to play a part in sharing the uniqueness, the charisma, and the incredible stories of women of all origins and from all regions of the world," the 33-year-old said in a statement on Monday.


In 2005, she was nominated as a Goodwill Ambassador for the World Health Oganization (WHO), for maternal, neonatal and infant healthcare. A few months later, she established the Liya Kebede Foundation, raising money for the Durame Hospital in Awassa, Ethiopia, with the goal of providing healthcare material.


source = usweekly


can't wait for her ads! when did her estee lauder contract run out?

 

[TREVOFASHIONISTO]

from one money contract to another. way to go Liya!

 

[honeyisle]

I hope she rakes in the money.

 

[Ochi Chernye]

Aw, I'm so happy for her! She is perfect for beauty ads

 

[ALAUU]

That's great! She's gorgeous and deserves it.

 

[judelove]

looking forward to seeing her gorgeous mug!

 

[CharlottefromCA]

Lancome's lost is L'Oreal's gain.

 

[MulletProof]

Awesome .. her face is divine and we don't see much of it these days, cannot wait!

 

[rox_yr_sox]

She's definitely worth it! I felt so bad for Liya when Estee Lauder didn't renew her contract. She's such a classic, classy beauty who is perfect for beauty campaigns. Back then, I thought her dropping by EL may have been because of race issues. Of course, 5 years later, EL going for the whole multi-racial thing. At least L'Oreal has been embracing this for a long time (despite the skin whitening of darker celebrities claims). Though, with so many faces at L'Oreal already, she's really joining an already bulging roster, so I guess she'll be just another bit part player alongside actresses, models and musicians, which is a bit sad. I can't help thinking if she got a Lancome contract (or still had EL) she'd get featured so much more. Still, very happy for her. Liya still looks amazing after over a decade in the game.

 

[lucy92]

She's definitely worth it! I felt so bad for Liya when Estee Lauder didn't renew her contract. She's such a classic, classy beauty who is perfect for beauty campaigns.

and they werent paying her that much to begin with! i hope they didnt renew because of her age.

 

[whysper]

Lancome's lost is L'Oreal's gain.

Lancome is a part of the L'Oreal brand though . She was the face of Estee Lauder. It will give her a wider audience (plus she gets to attend the annual Cannes film fest!)

 

[Breathless]

I'm still trying to figure out what exactly happen with her Estee Lauder contract and why it wasn't renewed? I doubt we will ever know. But contracts on landing another wonderful contract Liya!

 

[Street_a_Licious]

yes! one of the few models i really like! go Liya!

 

[FRANCY ITALY]

storemags.com

 

[mikel]

Lovely!

 

[LabelWhore4]

That is a flawless beauty shot! Aren't Liya and Jessica White the only black models to have beauty contracts with two different companies? Jessica had Cover Girl and now Maybelline, Liya had EL and now L'Oreal.

 

[TeeVanity]

Very lovely, hope to see more, thrilled for Liya.

 

[Wolkfolk]

I knew Liya wouldn't dispappoint. Now please give me a TV spot

 

[Deleted member 1957]

she looks good in the L'oreal ad though i dont understand why they had to lighten her skin

 

[Modelo]

WOW I had NO idea she got another beauty contract! congrats to her and she looks beautiful!

^I don't think her skin was lightened. I think that's the product but just my thoughts. I dunno