chaotic-self
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Loewe Spring/Summer 2007 Advertising Campaign
Loewe’s Spring/Summer advertising campaign presents a fresh and fashionable portrayal of a sexy and glamorous woman. She represents the nowadays modern and contemporary/urban woman.
The LOEWE Product
This Spring/Summer campaign, Loewe not only introduces several novelties but also re-edits its traditional bags, perfectly combining the trademark tradition with the avant-garde spirit.
The accessories selected for this season’s campaign:
The Advertising Campaign
Superb portraits of a glamorous and feminine woman accompanied by her favourite Loewe handbag in which the dual played between sensuality and chic is reflected.
The model is the model Iselin Steiro who protagonised the Fall/Winter campaign and is one of the tops international models nowadays.
Shot by the photographer Camilla Ackrans which works for Número, among others, makes her a renowned photographer. Her photographs are characterised by the usage of the sunlight transmitting sensuality and warmth.
The photos were shot on location: the Pierre Cardin’s house in the French “Côte D’Azur” which make reference to the 60’s spirit, the Spring-Summer inspiration.
Visuals
Visual 1 – SP + DP Amazona rafia leather XXI bag
Visual 2 – SP + DP Brisa handbag
Visual 3 – SP + DP Amazona vertical shoulder strap handbag
Visual 4- SP + DP Amazona shoulder zip handbag
3rd visual 4th visual
Loewe’s Spring/Summer advertising campaign presents a fresh and fashionable portrayal of a sexy and glamorous woman. She represents the nowadays modern and contemporary/urban woman.
The LOEWE Product
This Spring/Summer campaign, Loewe not only introduces several novelties but also re-edits its traditional bags, perfectly combining the trademark tradition with the avant-garde spirit.
The accessories selected for this season’s campaign:
- Amazona rafia leather XXI bag: our most emblematic handbag created with the “cestería” technique.
- Brisa handbag: inspired in the napa.aire collection, this handbag is a genuine leatherwork piece.
- Amazona vertical shoulder handbag: inspired by the Amazona is “reinterpreted” into a style which matches the RTW Spring/Summer collection. Presented in the Paris Fashion Show.
- Amazona shoulder zip handbag: another bag inspired by the Amazona that was presented in the Paris Fashion Show.
The Advertising Campaign
Superb portraits of a glamorous and feminine woman accompanied by her favourite Loewe handbag in which the dual played between sensuality and chic is reflected.
The model is the model Iselin Steiro who protagonised the Fall/Winter campaign and is one of the tops international models nowadays.
Shot by the photographer Camilla Ackrans which works for Número, among others, makes her a renowned photographer. Her photographs are characterised by the usage of the sunlight transmitting sensuality and warmth.
The photos were shot on location: the Pierre Cardin’s house in the French “Côte D’Azur” which make reference to the 60’s spirit, the Spring-Summer inspiration.
Visuals
Visual 1 – SP + DP Amazona rafia leather XXI bag
Visual 2 – SP + DP Brisa handbag
Visual 3 – SP + DP Amazona vertical shoulder strap handbag
Visual 4- SP + DP Amazona shoulder zip handbag
3rd visual 4th visual
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