I like it in the cute sense of the word.
It’s a tone down, more streamlined version of the FW collection with always some references to his earlier days at Vuitton and his work at Balenciaga.
There’s much more clarity in a sense that you spot the pieces and because Resort is the season that sits the longest in the shops, there’s like an extensive selection of clothes.
Ultimately, the clothes are beautiful, the bags are good but the shoes are terrible. The video was quite boring tho. I was waiting for that climax and it never happened…
I really like Vuitton by NG. I think as a whole and since 2014, his progression and his approach to commercial success has been interesting. He has never lost the edge but while his earlier collections were very silhouettes oriented, with a strong vision and a clear statement, he has been for quite some time now into something more risky that (it’s ironic) feels less commercial but remains very commercial.
And tbh, even if I’m annoyed with the 80´s and the pile of stuff approach to styling, his Vuitton is audacious. He could totally do something commercial and digestible a la MGC, Virginie, Hedi…(the list is so long) but he understand that this is not his job.
What I love more than that is that there’s a clientele for that!
The most frustrating thing about his time at Vuitton will always be the campaigns and the marketing all around his work. I want something as audacious as the clothes!