But that's the thing - the more directional pieces are reserved either for private order or for the most prestigious flagship stores, perhaps 1 or 2 pieces, in the most common sizes.
It's a problem I have at large with RTW runway shows by most of the big houses, they are becoming more and more what couture used to be like in the past. What that results in are clothes that you can put on a brand ambassador during fashion week but that make the average fashion enthusiast appear like a fashion victim. What I loved about Nicolas' heydays at Balenciaga compared to these clothes is how nonchalant and easy his women could wear the clothes. Emmanuelle Alt, Joana Preiss or Charlotte Gainsbourg looked relatable and aspirable to most women when they were seen wearing Balenciaga. Compared to that, the majority of what we're seeing here is not very accessible. They are contrived clothes for people who like to make a statement about having a more 'advanced' style than others.
But at Balenciaga it was somehow the same. And Balenciaga was a fashion house, not a luxury goods maison that does fashion…
A lot of what Nicolas Ghesquiere did for the runway was produced in limited quantities (for the scale of the brand) and backed by a more commercial offering that was the infamous « capsules », on top of the commercial versions of the show.
And the runway stuff was Couture like, so insanely expensive that except for friends of the house (editors included), you rarely saw people with the pieces irl. I loved the FW2011 collection but apart from the very rich die-hard fans, except for the knitwear and the key pieces, people weren’t rushing to the stores because the collection was fabulous!
Part of the reason I don’t compare his work now to Balenciaga is because I totally understand that the scale and the purpose is not the same. And people consume differently from a fashion house than from a luxury house.
It’s maybe because Vuitton is not the It brand but Brune Buonomano, MAS, Marina Fois and women in his circle wears his stuff.
I never had the feeling that Balenciaga wasn’t that accessible. We maybe had the illusion that it was more visible because a spot was put on some personalities. Maybe it ties also to that Nostalgia.
Back then at the shows Rue Cassette, clients didn’t went with runway outfits…
One could say that the few women who bought the dresses from SS2008 or the leggings from 2007 were wearing contrived clothes and wanted to make a statement about having a more « advanced style ».
Maybe I’m biais but I don’t think the « Balenciaga by NG » ethos could have duplicated here. We can count on one hand the number of times he had bags at his Balenciaga shows lol.
Anyway, everytime I see Brune Buonomano, I’m floored by the way she embodies Nicolas’s aesthetic.