Love Moschino (formerly Moschino Jeans)

[softgrey]

vogue.co.uk

Love Moschino, autumn/winter 2008-9 pre-collection

LOVE MOSCHINO

LOVE Moschino? Then you'll love Love Moschino - in fact, you probably already do. Love Moschino is the new name for Moschino Jeans, the witty, edgy spin-off of sister brand Moschino, which first burst onto the fashion scene 1987. For 2008, the brand is getting an update - but loyal fans can fear not, as there'll be no change to the label's typically eclectic and irreverent signature. "The re-updating of the logo is part of the development plan regarding the Moschino world at a time of great brand visibility and growth on the international market," explains Massimo Ferretti, president of Moschino's parent company, AEFFE Group. "Furthermore, Love is one of those iconic words of the fashion house which can convey a feeling and communicate a positive message." Love Moschino will kick in with the autumn/winter 2008-9 pre-collection, which is due in store in June. (January 31 2008, AM)

Leisa Barnett

 

[blackpalms]

same diffusion crap in different package, i wish they would go back to franco's mad days with the label...part of me hopes that they would've pointed kim jones to run moschino mens instead of dunhill.

 

[Alejandro]

moschino sucks so bad now. franco would be really disappointed.

i hate "love moschino" ...the "moschino jeans" had become an iconic name, imo.

 

[albertli1984]

Love Love Moschino, it's a good change for me.

Can't wait to see his Fall/Winter collection.

 

[Bidwell]

Any change is good change.
"Jeans" has such a 80-90's connotation to it anyway. This can broaden the scope considerably.

 

[prettygeekysis]

I do prefer the new name..."Moschino Jeans" sounds rather unintentionally cheap...ever so slightly oxymoronic.

 

[cecil]

moschino sucks so bad now. franco would be really disappointed.

You're so right