LV vs Gucci - A Marketing Project - Part II

[stoshiro]

Thanks again to everyone that replied to my first post found here:
http://www.thefashionspot.com/forums/t33294-lv-vs-gucci-a-marketing-research-project.html


Basically, I am doing a research project for my MBA class in Southern California.

WE have developed a questionare that we hope to get compelted by a broad range of consumers. I thought I could post it here and get the "Expert" opinion, in contrast to the "mall customer" opinion which is our other base.

If you have a few minutes, I would greatly appreciate it if you could answer the questions below.

I have also attached an xls file to compelte if that's easier for you.

Please feel free to PM or email me your answers.

Thanks again.



In the last year, how many times have you visited a store?
Gucci:
Louis Vuitton:
In the last year, how many bags have you purchased?
Gucci:
Louis Vuitton:
How soon do you expect to purchase a new bag?
Gucci:
Louis Vuitton:
What is the most you have ever spent on a bag?
Gucci:
Louis Vuitton:
How often do you use your bag(s)? (daily, special occasions)
Gucci:
Louis Vuitton:
Do you purchase these bags as gifts or for your own use?
Gucci:
Louis Vuitton:
Have you ever purchased counterfeit bags?
Gucci:
Louis Vuitton:

Please choose the number that best applies:
1-Strongly Disagree 2-Disagree 3-Agree 4-Strongly Agree
I believe that this brand is a good value for the money spent
Gucci:
Louis Vuitton:

I believe that this brand is superior to others
Gucci:
Louis Vuitton:

Store staff is friendly and helpful
Gucci:
Louis Vuitton:

I would like to see big sale events
Gucci:
Louis Vuitton:

I see this bag as a status symbol
Gucci:
Louis Vuitton:

I prefer to shop for bags on-line
Gucci:
Louis Vuitton:

The brand has effective advertising
Gucci:
Louis Vuitton:

I like the look and feel of the bags
Gucci:
Louis Vuitton:

The bags are high quality - well made
Gucci:
Louis Vuitton:

I have been satisfied with my bags I have purchased
Gucci:
Louis Vuitton:

I would like to see more variety in the designs
Gucci:
Louis Vuitton:

What do you like most about the brand?
Gucci:
Louis Vuitton:

What motivated you to purchase the brand of bag?
Gucci:
Louis Vuitton:

If you did not purchase a bag, what was the primary reason? (price, quality, customer service, style, brand image)
Gucci:
Louis Vuitton:

Number of each brand of bag owned
Gucci:
Louis Vuitton:

Of all the brand of bags, my favorite brand of bag is:

Age range
15-25 26-35 36-45 46-55 56-65
Annual household income range
50k and under 51k-75k 76k-100k 101k-150k 151k-Over
Zip-code/Country of home address:
Gender:

 

[Guessgirl96]

I'm not crazy about either of the brands bags, so I dont have much input...

In the last year, how many times have you visited a store?
Gucci: 0, none near by
Louis Vuitton: 0, none near by
In the last year, how many bags have you purchased?
Gucci: 1, but ended up returning it
Louis Vuitton: 0
How soon do you expect to purchase a new bag?
Gucci: Nothing intresting at the moment
Louis Vuitton: Same^
What is the most you have ever spent on a bag?
Gucci: ~1400, but returned it.
Louis Vuitton: $0
How often do you use your bag(s)? (daily, special occasions)
Gucci: n/a
Louis Vuitton: n/a
Do you purchase these bags as gifts or for your own use?
Gucci: n/a
Louis Vuitton: n/a
Have you ever purchased counterfeit bags?
Gucci: no
Louis Vuitton: once when I was younger, didn't know it was fake, payed way too much

Please choose the number that best applies:
1-Strongly Disagree 2-Disagree 3-Agree 4-Strongly Agree
I believe that this brand is a good value for the money spent
Gucci: 3
Louis Vuitton: 3

^^ I am not cray about the design of either, but both seem to have high quality bags.

I believe that this brand is superior to others
Gucci: 2
Louis Vuitton: 2

Store staff is friendly and helpful
Gucci:n/a
Louis Vuitton:n/a

I would like to see big sale events
Gucci: 4
Louis Vuitton: 3

I see this bag as a status symbol
Gucci:2
Louis Vuitton: 2

^^ It shows the person has money, but I think theres much more to 'status' than the money you have.

I prefer to shop for bags on-line
Gucci: 3
Louis Vuitton: 2

The brand has effective advertising
Gucci: 2
Louis Vuitton: 4

I like the look and feel of the bags
Gucci: 2
Louis Vuitton: 1

The bags are high quality - well made
Gucci: 4
Louis Vuitton: 4

I have been satisfied with my bags I have purchased
Gucci: purchased a bag and returned it, so I guess thats a 1
Louis Vuitton: never purchased

I would like to see more variety in the designs
Gucci: 4
Louis Vuitton: 4

What do you like most about the brand?
Gucci: Some of their designs are nice, their classic and not flashy or in your face.
Louis Vuitton: I dont own one, but I have heard they are very durable, waterproof, and well made.

What motivated you to purchase the brand of bag?
Gucci: Liked the style/look of the bag
Louis Vuitton:

If you did not purchase a bag, what was the primary reason? (price, quality, customer service, style, brand image)
Gucci: Although the bag was nice, I felt it was too "classic" and a bit boring which isn't really my style, which is why I returned it.
Louis Vuitton: I dont like logoed bags. It seems tacky to me and everyone is carrying around fakes, I would like something different.

Number of each brand of bag owned
Gucci: purchased 1 and returned it soon after, 0 right now
Louis Vuitton: 0

Of all the brand of bags, my favorite brand of bag is:
Chloe prabably? So many nice bag brands.


Age range
(((((15-25))))) 26-35 36-45 46-55 56-65
Annual household income range
50k and under 51k-75k 76k-100k 101k-150k ((((((151k-Over)))))
Zip-code/Country of home address: Zip code: 44122 Country USA
Gender: Female

 

[catwalkxxqueen]

In the last year, how many times have you visited a store?
Gucci: 1
Louis Vuitton: 3
In the last year, how many bags have you purchased?
Gucci: 0
Louis Vuitton: 2
How soon do you expect to purchase a new bag?
Gucci: Never
Louis Vuitton: Next year
What is the most you have ever spent on a bag?
Gucci: £540
Louis Vuitton: £650
How often do you use your bag(s)? (daily, special occasions)
Gucci: Special Occassions
Louis Vuitton: Daily
Do you purchase these bags as gifts or for your own use?
Gucci: Both
Louis Vuitton: Own use
Have you ever purchased counterfeit bags?
Gucci: No
Louis Vuitton: No

Please choose the number that best applies:
1-Strongly Disagree 2-Disagree 3-Agree 4-Strongly Agree
I believe that this brand is a good value for the money spent
Gucci:
Louis Vuitton:

I believe that this brand is superior to others
Gucci: 2
Louis Vuitton: 2

Store staff is friendly and helpful
Gucci: 3
Louis Vuitton: 4

I would like to see big sale events
Gucci: 3
Louis Vuitton: 3

I see this bag as a status symbol
Gucci: 2
Louis Vuitton: 2

I prefer to shop for bags on-line
Gucci: 3
Louis Vuitton: 1

The brand has effective advertising
Gucci: 3
Louis Vuitton: 3

I like the look and feel of the bags
Gucci: 3
Louis Vuitton: 3

The bags are high quality - well made
Gucci: 3
Louis Vuitton: 4

I have been satisfied with my bags I have purchased
Gucci: 3
Louis Vuitton: 4

I would like to see more variety in the designs
Gucci: 4
Louis Vuitton: 3

What do you like most about the brand?
Gucci: The variety of colours available, especially in the Guccissima line
Louis Vuitton: The workmaship, and after-sales service the brand offers

What motivated you to purchase the brand of bag?
Gucci: I liked the style, colours and the SA was helpful
Louis Vuitton: I felt the quality was worthy of the price

If you did not purchase a bag, what was the primary reason? (price, quality, customer service, style, brand image)
Gucci:
Louis Vuitton:

Number of each brand of bag owned
Gucci: 2
Louis Vuitton: 12

Of all the brand of bags, my favorite brand of bag is:

Age range
<<15-25>> 26-35 36-45 46-55 56-65
Annual household income range
50k and under 51k-75k 76k-100k 101k-150k <<151k-Over>>
Zip-code/Country of home address: SW13 England
Gender: Female

Hope that helped!

 

[stoshiro]

Thanks Guessgirl96 and catwalkxxqueen, I really appreciate the feedback.

Others - Please take aminute and contribute.

Thanks again.

 

[geckogirl]

here's mine

 

[stoshiro]

Thanks Geckogirl.

Please keep em coming guys...

 

[FashionFinn]

In the last year, how many times have you visited a store?
Gucci: 0
Louis Vuitton: 2 (there's no LV stores in my home country)

In the last year, how many bags have you purchased?
Gucci: 0
Louis Vuitton: 1

How soon do you expect to purchase a new bag?
Gucci: I don't know yet
Louis Vuitton: in few months

What is the most you have ever spent on a bag?
Gucci: 0
Louis Vuitton: $300

How often do you use your bag(s)? (daily, special occasions)
Gucci: 0
Louis Vuitton: special occasions

Do you purchase these bags as gifts or for your own use?
Gucci: could do for both
Louis Vuitton: my own use

Have you ever purchased counterfeit bags?
Gucci: no
Louis Vuitton: no

Please choose the number that best applies:
1-Strongly Disagree 2-Disagree 3-Agree 4-Strongly Agree

I believe that this brand is a good value for the money spent
Gucci: 3
Louis Vuitton: 4

I believe that this brand is superior to others
Gucci: 2
Louis Vuitton: 3

Store staff is friendly and helpful
Gucci: 2
Louis Vuitton: 3

I would like to see big sale events
Gucci: 4
Louis Vuitton: 2

I see this bag as a status symbol
Gucci: 2
Louis Vuitton: 2

I prefer to shop for bags on-line
Gucci: 3
Louis Vuitton: 2

The brand has effective advertising
Gucci: 2
Louis Vuitton: 3

I like the look and feel of the bags
Gucci: 2 (some quite bad quality considering the price)
Louis Vuitton: 4

The bags are high quality - well made
Gucci: 2
Louis Vuitton: 4

I have been satisfied with my bags I have purchased
Gucci: -
Louis Vuitton: 4

I would like to see more variety in the designs
Gucci: 4
Louis Vuitton: 4

What do you like most about the brand?
Gucci: good classic models, colours
Louis Vuitton: the workmanship, the quality and durability

What motivated you to purchase the brand of bag?
Gucci: -
Louis Vuitton: I wanted to have a bag that will last and a classic model that will go with everything I wear

If you did not purchase a bag, what was the primary reason? (price, quality, customer service, style, brand image)
Gucci: price and quality, I don't think they always match, especially some of the leather straps may fall apart pretty easily
Louis Vuitton: style, quality, price

Number of each brand of bag owned
Gucci: 0
Louis Vuitton: 1

Of all the brand of bags, my favorite brand of bag is:
LV, Donna Karan

Age range
15-25
Annual household income range
50k and under
Zip-code/Country of home address: Finland
Gender: female

 

[stoshiro]

Thanks FashionFinn.

Just a few more guys, please.