Macdonalds Drops Yellow M | the Fashion Spot

Macdonalds Drops Yellow M

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Macdonalds will drop the yellow M seen at every macdonalds in the world, and will replace it with a golden question mark.
its to do with a healthier image and will take effect at the end of next week
 
it will be in the news tomorrow wait for the full story
 
Originally posted by meowmix@Oct 13 2004, 06:39 PM
erm...a question mark...? :rolleyes:
[snapback]396118[/snapback]​

"Our food tastes like paper - why do people still eat it?" :rofl:
 
Originally posted by Nemova@Oct 13 2004, 04:10 PM
"Our food tastes like paper - why do people still eat it?" :rofl:
[snapback]396151[/snapback]​
:lol: :lol: :lol:
 
Originally posted by Nemova@Oct 13 2004, 05:10 PM
"Our food tastes like paper - why do people still eat it?" :rofl:
[snapback]396151[/snapback]​
:rofl: brilliant
 
From the Seattle Post-Intelligencer:

McDonald's halts Golden Arches in Britain

By ALFRED DE MONTESQUIOU
ASSOCIATED PRESS WRITER

LONDON -- McDonald's is sending its famous Golden Arches logo on a two-week vacation as the company tries to convince British customers that its menu has shifted from junk food to healthy eating.

The temporary campaign, beginning Friday, will replace the Golden Arches with a yellow question mark and the line, "McDonald's. But not as you know it."

Sales at McDonald's Corp. outlets in Britain fell last year during a time of growing concern over the nation's obesity problem.

The campaign also will display close-up pictures of new choices such as fresh salads, free-range eggs, semi-skim organic milk and fruit. Booklets detailing the new menus also will be sent to 17 million households in Britain.

The ads are meant to show that "the changes are big and bold," said John Hawkes, the fast food giant's British marketing director.

McDonald's also recently announced that it was reducing its portion sizes.

The move in Britain, where McDonald's has operated for 30 years, came after its 770 restaurants have seen mostly stagnant sales.

The new campaign is a "testament to their ongoing commitment to shaking up perceptions of the brand in the UK," said Paul Lawson, a director at Leo Burnett, the Chicago-based advertising agency behind it.

But Eugen Beer, creative director of Kaizo, a London-based public relations agency, said using a question mark instead of the famous Golden Arches created a sense of vacuum. "Brands can't leave a vacuum, it's a terrible sign of weakness."

Walt Riker, a spokesman at McDonald's headquarters in Oak Brook, Ill., said the campaign did not reflect a global strategy since local managers make their own decisions about adapting to their markets. He could not say whether this was the first time McDonald's had dropped the Golden Arches.
 
Oh my God, that's so dumb. If people really wanted to eat heathily and were smart about it, they wouldn't go to McDonald's in the first place. Plus, I agree with the above post that it tastes like paper. Literally, it does. :rolleyes:
 
Weird. I wonder what year Australia will catch on?
 

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