Marc Jacobs x Stephen Sprouse S/S 2025 : Adriana Lima by Nick Newbold

[lhhbl]

• Marc Jacobs - Designer
• Nick Newbold - Photographer
• Ava Nirui - Creative Director
• Alastair McKimm - Fashion Editor/Stylist
• Lucas Wilson - Hair Stylist
• Emi Kaneko - Makeup Artist
• Matt Jackson - Set Designer
• Stephen Sprouse - Artist

source: models.com

 

[Mrs.T]

I had so high expectations when I opened this thread, but my first thought was Guess campaign. Adriana looks stunning tho

 

[Lola701]

I don’t know, I find it rather embarrassing…
Obviously someone been on Marc’s head to make him think that the cultural fashion reset of his collab with Sprouse could be relevant under his own brand.
Terrible on every level.

 

[Melancholybaby]

Kind of sad and deflated. Way too late.

 

[lhhbl]

I think it's more successful than the Murakami x LV collab from recent.
I like the colors and her posing and also the product. Not everybody got an LV bag back then and Marc is right in bringing it back, prolonging his bag momentum (it's everywhere)

 

[Avonlea]

He is really clueless. What a mess.

 

[blueorchid]

@Avonlea But people say he'd be great at Chanel or Balenciaga!

 

[Cocteau Stone]

I wonder if the Sprouse revisit came about because of the Murakami relaunch at LV and he wanted a slice of that pie.

Would have been fun if she were in a monogrammed version from one his recent collections and all in different day glo shades. The pink and only pink is exhausting. I’m reminded of PPP Pink Valentino that burned our retinas for a good while. Alongside THOSE Versace platforms.

 

[Lola701]

I wonder if the Sprouse revisit came about because of the Murakami relaunch at LV and he wanted a slice of that pie.

Would have been fun if she were in a monogrammed version from one his recent collections and all in different day glo shades. The pink and only pink is exhausting. I’m reminded of PPP Pink Valentino that burned our retinas for a good while. Alongside THOSE Versace platforms.

Sure!
The irony is that after the flop of Yayoi Kusama, the suits at LV weren’t really ambitious with the Murakami relaunch and therefore didn’t produced that much products. The Murakami went sold out everytime with a lot of unhappy clients who weren’t able to buy some pieces.

For me the problem is that Marc doesn’t have the cultural cachet anymore. It’s a bubble that lives on IG and through nostalgia but that’s it.

I think that he would have had more success if he collaborated with a contemporary artists on a whole collection, showed it on the runway and then released it on stores.

 

[Cocteau Stone]

^ That’s what is really strange about these relaunches is that from a collection stand point, they’re not presented in any other context.

I find it hard to envision either in the real world because they aren’t tied to a collection so the world they exist in is purely collectors and collectors only. I’m sure there’s clients and buyers for this when it comes to nostalgia, but it’s so in its own bubble I wonder if the profits from this will actually cancel out the production and advertising/pr of it all.

The opportunity to revisit this in a collection to tie into a campaign would be smart. But he doesn’t seem to be intuitive about it at all. Plus, as you say why not revisit this idea with other newer contemporary artists to redirect and shift the perception of the Marc Jacobs world and ethos? It’s a lost opportunity at large, and frankly a touch embarrassing.