November 7, 2004 -- Teen tennis phenom Maria Sharapova has signed another major endorsement deal — this time with Canon — and more deals are imminent.
The multiyear, multimillion-dollar agreement with the camera maker, which includes a print and TV campaign as well as events and appearances, is set to be announced Monday.
Sources told The Post that this is the first of several announcements in the coming weeks for the picture-perfect Sharapova.
Canon, which also sponsors the U.S. Open, marks her third major endorsement since she burst onto the tennis scene this summer.
Advertisers have been lining up for Sharapova, who at age 17 defeated defending champion Serena Williams and became the third-youngest player to win Wimbledon.
Her surprising victory and striking presence have led marketers to predict that she could become one of the richest sports celebrities, on par with Tiger Woods and David Beckham.
As if that weren't enough, her life is the classic rags-to-riches story of a Russian father who came to the U.S. with his daughter and just $700 to his name.
Sharapova, who is ranked seventh in the world, clinched her first post-Wimbledon endorsement with Motorola for between $4 and $5 million.
Her title also helped her land a deal for a perfume that will bear her name. The perfume line is expected to premiere before the end of the year.
Sharapova already had smaller endorsement deals with Nike clothing and Prince racquets, and a modeling gig with IMG, whose roster includes Tyra Banks and Heidi Klum.
Aside from Sharapova's appeal, the glamour and exclusivity of tennis is attracting sponsors who might not be attracted to football and other sports.
Marketing execs predict she is a natural to sell credit cards, cosmetics and cars.
_________________________________________in FOUR MONTHS since wimbledon maria has signed multi million $$ deals & become one of IMGs most successful models. at 17 she is compared to becks & tiger - 2 of the richest and most famous sports celebs in the world- both at least a decade older than 17 yr old maria.
The multiyear, multimillion-dollar agreement with the camera maker, which includes a print and TV campaign as well as events and appearances, is set to be announced Monday.
Sources told The Post that this is the first of several announcements in the coming weeks for the picture-perfect Sharapova.
Canon, which also sponsors the U.S. Open, marks her third major endorsement since she burst onto the tennis scene this summer.
Advertisers have been lining up for Sharapova, who at age 17 defeated defending champion Serena Williams and became the third-youngest player to win Wimbledon.
Her surprising victory and striking presence have led marketers to predict that she could become one of the richest sports celebrities, on par with Tiger Woods and David Beckham.
As if that weren't enough, her life is the classic rags-to-riches story of a Russian father who came to the U.S. with his daughter and just $700 to his name.
Sharapova, who is ranked seventh in the world, clinched her first post-Wimbledon endorsement with Motorola for between $4 and $5 million.
Her title also helped her land a deal for a perfume that will bear her name. The perfume line is expected to premiere before the end of the year.
Sharapova already had smaller endorsement deals with Nike clothing and Prince racquets, and a modeling gig with IMG, whose roster includes Tyra Banks and Heidi Klum.
Aside from Sharapova's appeal, the glamour and exclusivity of tennis is attracting sponsors who might not be attracted to football and other sports.
Marketing execs predict she is a natural to sell credit cards, cosmetics and cars.
_________________________________________in FOUR MONTHS since wimbledon maria has signed multi million $$ deals & become one of IMGs most successful models. at 17 she is compared to becks & tiger - 2 of the richest and most famous sports celebs in the world- both at least a decade older than 17 yr old maria.
