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from elle.com
CIAO, MILANO
Bags and shoes long ago trumped ready-to-wear in the covetability department—names like Spy, Muse, and Stam roll off the tongue with incredible ease, while most shoppers are hard-pressed to identify a single dress—so it's only logical that Marni's latest retail venture is an all-accessories boutique, recently opened in Milan.
Designer Consuelo Castiglioni estimates that accessories make up about 30% of Marni's business. “We felt that the accessories collection, although always strongly tied in with the clothes in terms of style, is now much more independent,” she said.
The boutique is located directly in front of the main flagship on Via della Spiga, and employs similarly fashion-forward construction. It features curved walls and a sloped floor that give the effect of infinity, as well as a series of backlit display cases that will house jewelry, bags, sunglasses, and shoes. “It really reflects my aesthetic with the mixture of apparently contrasting materials,” Castiglioni said.
Over the next year, Marni will take the concept global, including shop-in-shops at Neiman Marcus in the States. The only question left is what the first big purchase should be. According to Castiglioni, “the must-have Marni accessory this fall is the Frame Bag—a game of contrasts where rigidity meets softness.”
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The new Marni accessories boutique in Milan,
rendered in steel and glass by architecture firm Sybarite.
Marni accessories boutique, Via della Spiga #50, Milan, Italy 20121
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