I wish they would come up with some diff. edge just once. It is very similar to a mundane editorial - season after season. I do understand the Dutti brand DNA, and they are not about being trendy, I respect that. However, MD has amazing tailoring and sharp looks, that could be presented much better in a more elevated and sharper concept.
They have all to become a powerhouse voice in mens fashion, and maybe without changing the look, they can just change the packaging. David is more than capable of delivering edge, sex, elegance and/or masculine power. Why settle to something so ordinary?