Announcing... The 3rd annual theFashionSpot Awards for 2025. Vote NOW via the links below:
Designer of the YearThank you for participating!
VOTING WILL CLOSE 29/12/2025 EOD!


And in friggin' awesome news of the week, Matvey Lykov has just signed with Elite London! Based in Paris and New York, Matvey - who's originally from St Petersburg - launched his career three years ago and shot the Jil Sander campaign for spring/summer 2008 (the legendary marble print collection) as one of his first jobs. It catapulted him into top boy stardom. Today, Matvey's one of the most recognisable and sought-after faces in the industry - this season alone he graces the H&M Divided and Wooyoungmi campaigns - and now a part of the ever-expanding Elite London men's board. Welcome on board, Matvey!

elitelondonEvery office should have a Matvey: smart, polite and terribly good-looking. An office paparazzo snapped Matvey and Elite London's Senior Men's Booker, Charlie Clark, looking dapper whilst planning world domination by the booking desks.