Max Mara Pre-Fall 2023 Milan

[vogue28]

VOGUE.COM

 

[THD96]

I find the whole Marilyn Monroe look feels very cliché. It just feels very "been there, done that".

Max Mara is one of the houses where the touch of a stylist is as important as the designer. The essentials will always be there, the stylist needs to work their magic to make the collection more exciting.
Sissy Vian's style doesn't click with MM, the casual looks are clashing too much with the more glamorous looks.
Ian needs to commit to Tonne Goodman full-time, she knows how to elevate his clothes.

That being said, this collection is decent. That rosé wrap coat is to die for.

 

[Drusilla_]

Strong outerwear and knits as expected, and I even like the tshirt with pencil skirt but the fact that it's a logo tshirt makes me nervous.

 

[WAVES]

I really like it (the clothes) for Pre-Fall and this whole presentation really does it for me: the noir vixen allure will always get points on my book and here it’s done in a really classy way.
however I do wish both models were with the same hairstyle (for instance), for a more obvious mirroring when it comes to the look book as it feels they’re unrelated but it’s still good.

 

[Deleted member 7575]

The magic of Max Mara is better understood in person than in picture.

 

[Lola701]

The long skirt! Pure love…

 

[liberty33r1b]

love most of it!

 

[Fulton St Critique]

Strong outerwear and knits as expected, and I even like the tshirt with pencil skirt but the fact that it's a logo tshirt makes me nervous.

i think it’s fun, and hey, they have to hit that weekly plan somehow, in these recessionary times I think it’s a smart move.

 

[tricotineacetat]

I find it all to be very pedestrian looking, commercial in an anonymous, 'department store' kind of way, underlined by the fact that Max Mara usually situates their stand alone shops in locations that befit that kind of vibe and with a retail concept that looks like somebody developed it in the late 90ies and never bothered to update it. They might have never went as low as a brand like Cerruti, but they also never really managed to modernize their identity.

Stefano Pilati's name is such a regularly tossed-around one but I feel with a heritage brand like Max Mara, that could bring in the kind of fresh blood a brand like this would need. Or perhaps somebody like Paul Surridge, who did well at Jil Sander menswear under Raf as well as Z Zegna?

 

[mb7b64]

I'm in love with the new collection they presented
everything is so chic