Max Mara S/S 2026 : Mia Armstrong by Craig McDean

[chrisand489]

(bazaar)

 

[DK92]

Better than last season!

 

[Royal-Galliano]

the set looks a bit too much, no?

 

[BalkaniStaCouture]

That hair???

 

[fashionlov]

So it seems that Max Mara's new campaigns were shot with static models in front of breathtaking backgrounds?

Full campaign:

Pr Times

 

[GERGIN]

It’s a beautiful concept but feels too MGC for Dior because of the background and even to a degree the model lol.

 

[Squizree]

It looks a bit...overproduced? Love the dramatic fairytale backdrop, but it doesn't work with those basic AF Macy's catalog poses. The one of her on the bench looking over her shoulder is hilarious.

 

[MModa]

I like the model and the outcome because the campaign will stand out in print but the background looks totally artificial. This is the work of AI at it's best.

 

[chrisand489]

Photographer: Craig McDean
Model: Mia Armstrong
Creative Direction: Jacobs + Talbode-Napoleone
Director of Photography (Director of Photography Theo Stanley
Set designer: Stefan Beckman
Stylist: Tonne Deadman
Hair stylist: Shay Ashual
Manicureist: Megumi Yamamoto

 

[MModa]

Stylist: Tonne Deadman

Who is this???

 

[fashionlov]

Who is this???

Tonne Goodman, i think

 

[grimesisnotmymother]

Who is this???

plsssss

 

[YohjiAddict]

Nice backdrop for MGC or Alberta Ferretti but the clothes don't belong there. That shot with the white trench looks like a Manhattan executive who went too far with the mushroom micro-dosage and is now trapped in Snow White's forrest till lunch time.

 

[chrisand489]