MCM S/S 2010 : Coco Rocha by Cheol Park

[Ochi Chernye]

As far as symbols of ’80s excess go, it’s hard to beat Cindy Crawford (she of big hair and voluptuous — by model standards, anyway — body) and MCM (Mode Creation Munich), the Euro leather goods brand, whose flashy logoed caramel-colored bags gave even Gucci and Louis Vuitton a run for their money. (Did we mention this was the ’80s?) The MCM ads were equally flashy, featuring Crawford perched on a pile of suitcases or posing wearing nothing except a giant MCM logo. (If that weren’t enough, they were signed “I want my MCM” and “The beginning of a beautiful friendship.” Awwww.) And while you might think that such naked consumption went the way of the world economy, you would think wrong. Not only has the brand been on a store opening spree with 15 new Saks Fifth Avenue boutiques and a Beverly Hills Rodeo Drive boutique scheduled for later this year, but it has signed on as a sponsor for New York fashion week. MCM is even recreating its Cindy Crawford campaign, this time around with the model Coco Rocha. Under the circumstances, the images are a bit more modest — Rocha’s mane is tamed down, and she’s wearing a bustier dress — but the message is not lost.

nytimes.com

 

[Paws]

^I like it!!!

 

[TREVOFASHIONISTO]

gorgeous
but I wish Coco's was
sexier

 

[ad041715]

^ I agree.

 

[chrisis511]

I'm so happy to see this thread!
In addition, Coco was invited last year MCM party in Korea. So they choose her as a campaign girl!

 

[naya]

She looks really pretty , but of course i can't compare it with Cindy's.

 

[Ochi Chernye]

bigger version

coco-rocha.com

 

[alexwestenberg]

Okay, how breathtaking is she?

 

[Street_a_Licious]

at first glance i thought she was nude too lol

 

[VogueGirl8910]

She looks great.

 

[tentalicious]

gorgeous ad !

 

[Donatello89]

oooooooooomg this is crazy !!! coco, her eyes goooooooooosh she's killing me

 

[fantaisland]

Is it me or did they make her face seems fuller?
But Coco is still gorgeous!

 

[Deleted member 116957]

Coco's ad is the most boring thing ever compared to Cindy's.