from the Telegraph: Alexander McQueen label’s anger over ‘Kate Moss’ Flake advertisement Alexander McQueen’s fashion label is considering legal action against Cadbury, the confectioner, over a Flake advertisement said to resemble one of the late designer’s most memorable images. By John Bingham Published: 8:45AM BST 11 Jun 2010 Kate Moss Hologram at the Alexander McQueen Autumn/Winter 2006 Paris Fashion Week Photo: WIREIMAGE The company believes that the advertisement featuring a floating female figure in a yellow dress, too closely mirrors Mr McQueen’s renowned hologram image of the model Kate Moss at a fashion show four years ago. A swirling, angelic image of the star was beamed over the catwalk in Paris at a time when she was mired in drugs controversy. It was devised by Mr McQueen and Baillie Walsh, the film maker, who also directed the Flake advertisement. In the advertisement a young woman is shown floating through the air in a swirling yellow dress, the colour of the Flake wrapper, shaped like the chocolate bar itself. The similarities between the advertisement and the catwalk stunt caused outrage among fans of Mr McQueen’s work on the internet. A spokesman for the label told The Independent that it was seeking legal advice on the issue. But Cadbury insisted that there had been no deliberate attempt to ape the Kate Moss hologram. A spokesman said: “There was not a deliberate effort, but the director has a particular house style, it was his work which attracted us. “It is the same director and it is his particular house style.” The company said it wanted to convey the “subtlety and delicacy” of the chocolate bar and hopes it will prove as memorable as its earlier advertisement’s featuring a woman eating a Flake in a bath. “It really is time to move on from the image of the lady in the bath,” the spokesman said. “They really don’t mean much to women today.” Mr McQueen, 40, took his own life in February this year after being overwhelmed with grief at the loss of his mother. What I find utterly disgusting is that they copied it to the point of the DRESS! Its an utter and complete ripoff!