To be honest I think it is in Karl Lagerfeld's best interest (for Chanel) to change the face of the label. The Chanel ad campaign needs a fresh face.. bring Freja back in a season or two if need be, but speaking for myself I just feel so disinterested in all Chanel's recent campaigns because there isn't enough of a progression or change from season to season, in terms of the ads and aesthetic.
Freja always has the same hair and similar make-up. Fashion is constantly changing and Chanel also needs to reflect that. Holding on to the same model for years is not the way to go about it. With that said, should Lagerfeld choose to hire a new face for the campaign, I'm not sure about Freja's chances of achieving the number one spot on models.com, when Lara is eventually moved to the 'icons/legends'.
Freja always has the same hair and similar make-up. Fashion is constantly changing and Chanel also needs to reflect that. Holding on to the same model for years is not the way to go about it. With that said, should Lagerfeld choose to hire a new face for the campaign, I'm not sure about Freja's chances of achieving the number one spot on models.com, when Lara is eventually moved to the 'icons/legends'.