Also Chanel and Giorgio armani are some of the few privately owned brands. Not that that affects advertising but it's about prestige. For example everyone can own a piece of Calvin Klein through underwear or t-shirts, but few people can own genuine chanel garments. That's why brands like YSL, Chanel and Dior make most of their money from cosmetics, fragrances and jewellery. Also Francisco Costa isn't as legendary as Karl Lagerfeld. Francisco doesn't seem to show much loyalty to models except Natalia, and even that's over. I don't think F.C. even does the casting for his own show. Being chosen by Lagerfeld for a show or campaign means he's singled you out as his favourite, and his aesthetic really matters to the fashion industry and being in with Karl usually means longevity and repeat booking because he's loyal to his models, but it's rare for him to let a new girl into his inner circle.
Private or public firm that is not a factor to consider a firm's prestige. As a brand, Chanel is definitely has more prestige than CK but when it comes to modeling contract CK exclusive contract is way more prestige than Chanel contracts. A CK exclusive contract put u on the modeling map, it brings you lots of fame. When you look at models like Kate Moss, Christy Turlington, Natalia, you'll associate them with CK more than any other brands.
An exclusive CK contract guarantee u a modeling job for a few years and of course a big fat cheque(who would say no to money). And when you are with a big brand like CK for a few years, you will get a lot of attention as a model. Fame takes time to establish rather than having one huge contract for one season and disappear the next like the case of so many model, eg Heidi Mount,Cat Mcneils, and endless other models. Sasha wouldnt be that big if she didn't get that long term exclusive Prada contract. A regular Prada contract doesnt guarantee a model anything as evidences by cases of so many Prada models lately, but an exclusive long term contract is a totally different story(Sasha's).
Bottom line, one must be silly to argue that a regular Chanel campaign is more prestigious than an exclusive CK long-term campaign.
I dont know about CK woman underwear contract, but for the male models having an underwear contract with any of the big brands like CK, Dolce&Gabbana, Armani is considered as the biggest prize in the male fashion industry. Just because they are underwear that doesnt mean they are not prestigious. An underwear contract guarantee u a job for a few seasons, big fat cheque to pay your bills and fame. Tell me if a male model doesnt want that. An underwear contract give you a stable high paying job, unlike working for Prada, Givenchy or whatever brands one season and disappear in the thin air the next season.
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males; mark cox's, baastian and ryan fall! got to love mdc!