Miranda Kerr

[Lovemusic22]

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victoriassecret

 

[diesanni]

^She didn't do her own hair and when it's down to one side it limits her range of movements. Also she wasn't the one who chose the final images to use. You're all so quite to critique her without even thinking.

It's naive to think that she doesn't get a say in how she is styled and what images get published. Especially for a magazine like Vogue Australia where she's presented more as a celebrity than a model. It's not like they do her a favour by publishing this shot, but she helps them sell magazines. It's not Vogue Paris after all.

 

[ForChicSake]

It's naive to think that she doesn't get a say in how she is styled and what images get published. Especially for a magazine like Vogue Australia where she's presented more as a celebrity than a model. It's not like they do her a favour by publishing this shot, but she helps them sell magazines. It's not Vogue Paris after all.

i agree that she's more celebrity than model and i'm sure she "points out" the photos she liked best

 

[Hoother]

It's naive to think that she doesn't get a say in how she is styled and what images get published. Especially for a magazine like Vogue Australia where she's presented more as a celebrity than a model. It's not like they do her a favour by publishing this shot, but she helps them sell magazines. It's not Vogue Paris after all.

Uhh no, it's naive to think she's a creative director, hair stylist, graphic designer and publicist. Sure she can point out the ones she likes, but she doesn't have the authority to make the executive decisions nor the time to do any post-production work.

 

[balmain]

It really depends on how much sway her publicist has over what is published. I work in the design industry and to be frank, it almost always comes down to the person in charge of the publication. The graphic designer will work with everything they are given, it will go back and forth a few times for revisions -- Miranda's publicist will probably be part of these revisions, depending on the scale of the project and I suppose the impact of the project -- that is, what it will do for her image, popularity, etc. But 9 out of 10 times, the buck stops at the editor or the creative director.

 

[sockeater]

'Miranda Kerr steps down as David Jones ambassador, with Jessica Gomes taking her place'
Nathan Klein
The Daily Telegraph
March 22, 2013 9:00AM

AUSTRALIAN supermodel Miranda Kerr has stepped down from her role as fashion ambassador for retail giant David Jones.

David Jones will make an announcement this morning to announce that Kerr will be leaving after five years with the major department store.

She will be replaced by model Jessica Gomes.

David Jones boss Paul Zahra was tight-lipped on negotiations with Kerr earlier in the week, refusing to confirm or deny whether her $1 million-a-year contract would be renewed after it expires next year.

A David Jones spokeswoman said the decision not to renew was a mutual one.

"David Jones and Miranda arrived at the decision together," the spokeswoman said.

"She's done an absolutely incredible job for the past five years but she's got a growing empire overseas and international clients."

David Jones CEO, Paul Zahra, said: "We will forever consider Miranda part of the David Jones family. We have loved being on this journey with Miranda and feel privileged to not only have been a part of it but to watch Miranda's remarkable success and growth.

"We wish Miranda every success for what will undoubtedly be a very successful future and would like to thank her wholeheartedly for her wonderful contribution to our brand."

Jessica Gomes joins David Jones long-time Brand Ambassador, Megan Gale, Menswear Ambassador, Jason Dundas, new youth Ambassador, Montana Cox, and racing ambassadors Gai Waterhouse and Emma Freedman.

Kerr, who is also the ambassador for Qantas, is expected to return to Sydney next month to unveil the airline's new uniforms.

new.com.au

 

[Lovemusic22]

VS

victoriassecret

 

[dsamg]

Interesting article, although I am sure we are all already well aware that she's a diva

All about value: DJs replaces Miranda Kerr with younger model
Andrew Hornery

Backstage at David Jones' high-voltage fashion shows, it was pretty clear that Miranda Kerr was not just another run-of-the-mill model.
Installed in her own luxurious private marquee regularly filled with fresh flowers and champagne on ice, she would be fussed over away from prying eyes by her own team of make-up artists, stylists and hairdressers.
After five years, it was clear to all who entered her private domain that she was the department store's undisputed queen. Entry was by invitation only, even for David Jones' top brass. On Friday morning the glamour vanished as an ugly, protracted tussle between the model and the retailer finally surfaced, resulting in her contract being terminated nine months before it was due to expire. The news took Kerr by surprise, though she later claimed it was a ''mutual decision''. She was abruptly replaced by a younger, lesser-known model: Perth-raised Jessica Gomes, a Eurasian beauty now being groomed by David Jones to become its new queen.

As the news reverberated throughout the Australian fashion industry, it emerged the decision to dump Kerr had been coming for some time.

The boardroom machinations are also rumoured to have prompted rival Myer to review its long-term association with its star model, Jennifer Hawkins.
For Kerr, negotiations had been dragging on since January. While fashion editors sniped about her hair and make-up at the February autumn/winter collections show in the David Jones ballroom, senior management were not happy when their celebrity muse opted not to walk in the customer showcase the day after the glittering VIP fashion launch.

''In the end it is all about the customer,'' a senior source at the store said somewhat prosaically.
In recent months the retailer had commissioned extensive research into the model and her appeal among its core market: fashion-conscious young women. The results were not good for Kerr. Her increasing fame and jet-set lifestyle with Hollywood husband Orlando Bloom meant many customers no longer ''related'' to the model.
Then came the demands. Kerr, who is based in Los Angeles, wanted to reduce the number of fashion shows she did for the store each year from two to just one.

She also wanted the biannual catalogues for the store to be shot only in the US, enabling her to stay with her son, Flynn, in the US instead of travelling around the globe as she had done previously.

Then came the money. Rumours swirled that Kerr wanted her million-dollar-a-year pay packet doubled. In the end, it simply proved too much for David Jones.
''The money wasn't the obstacle, it was really about how much value we would be getting and it just didn't measure up,'' explained the senior David Jones source.

theage.com.au

 

[KamenKutak]

"replaced by a younger... model" oh come on!! Miranda '83 Jessica '85... they are practically same age

 

[Lovemusic22]

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victoriassecret

 

[elle_gb]

She will be totally fine without David Jones contract.

 

[Lovemusic22]

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victoriassecret

 

[Littleathquakes]

She will be totally fine without David Jones contract.

The fact that this is in the news is bringing DJ more light (albeit not the good kind) than they could ever afford on their own. If anything, they owe Miranda another check for it! Miranda is a bona fide international model, and she brought the DJ name into households outside of Au that would've otherwise never heard of the brand. It's their loss in this case. Nothing against Jessica, but she won't be giving DJ the same amount of star power that Miranda does. There is a reason why these girls demand such an income, after all.

 

[Anyathe]

The fact that this is in the news is bringing DJ more light (albeit not the good kind) than they could ever afford on their own. If anything, they owe Miranda another check for it! Miranda is a bona fide international model, and she brought the DJ name into households outside of Au that would've otherwise never heard of the brand. It's their loss in this case. Nothing against Jessica, but she won't be giving DJ the same amount of star power that Miranda does. There is a reason why these girls demand such an income, after all.

I don't think DJ has stores outside Australia...? So international exposure really doesn't matter. If Miranda was asking too much I can't blame them for replacing her. It sounds pretty cheeky of her to demand appearing in just one show a year when there are only two required anyway; and to move catalogue photography of an Australian-based company overseas. (Assuming those claims are truthful.) Love Miranda, but this sounds like a smart business decision by DJ. They need an ambassador who is based in Australia for an Australian market.

 

[dsamg]

I don't think DJ has stores outside Australia...? So international exposure really doesn't matter. If Miranda was asking too much I can't blame them for replacing her. It sounds pretty cheeky of her to demand appearing in just one show a year when there are only two required anyway; and to move catalogue photography of an Australian-based company overseas. (Assuming those claims are truthful.) Love Miranda, but this sounds like a smart business decision by DJ. They need an ambassador who is based in Australia for an Australian market.

Exactly what I was going to say and they don't offer international e-commerce so I don't see why an international presence is required. IMO, she got what she deserved, she isn't worth the 2 million if she's not even willing to do the small amount of work required.

I mean,

While fashion editors sniped about her hair and make-up at the February autumn/winter collections show in the David Jones ballroom, senior management were not happy when their celebrity muse opted not to walk in the customer showcase the day after the glittering VIP fashion launch.

Seriously? She was already in Aus and wouldn't walk a show. She's a spoilt and ungrateful brat, at least Jessica will probably appreciate the opportunity, although I don't find her especially pretty.

Also why does Miranda request sparking champagne if according to her she drinks no alcohol besides the occasional glass of organic wine?

 

[ALAUU]

Can't help but be happy about this news

 

[Tinsley V]

She will be totally fine without David Jones contract.

Mmm don't know about that ... it does get the ball rolling ...

 

[Lovemusic22]

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victoriassecret

 

[Lovemusic22]

VS

victoriassecret

 

[MartiniKiss]

(March 31) in Los Angeles


justjared.com