Morphine Generation F/W 06.07 LA

softgrey

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Morphine Generation
http://www.laweekly.com/la-vida/12951/morphine-generation/

By CAROLINE RYDER

Wednesday, March 22, 2006 - 3:00 pm


Chic Sherlock (Photo by Ted Soqui) Morphine Generation designer Erik Hart must have felt all happy and warm inside when he saw Anthony Kiedis and über-producer Jimmy Boyle among the front-row faces at his first Smashbox runway show. Rock & roll is, after all, the raison d’être behind his fashion career. It was because of Hart’s band Suicide Club that Morphine Generation’s metallic-print-and-embroidered-sportswear line came into being — he hoped the clothing line would finance the band’s endeavors. From its birth in a small office on Cahuenga Boulevard three years ago, Morphine Generation evolved into that most precocious of Hollywood children, the one hell-bent on overshadowing its parents. Meanwhile, Suicide Club is still, well, one of those Hollywood bands. Nonetheless, Hart is unlikely to think about swapping fashion design for music anytime soon. “Don’t ever ask me to choose,” he said backstage after the runway show. “Music and fashion are both so closely intertwined. Without the music, I would never have found the clothes.”
For this, his second collection, creative inspiration came courtesy of the bands he was listening to — Siouxsie and the Banshees, Bauhaus, the Velvet Underground and New Order. Translated onto the catwalk, this meant wool pea coats, oversize boots, distressed-cotton T-shirts with skull designs, military-style patches, trench coats, cloaks, berets and lots of tartan — always teamed with faded black denim (close-fit) and either black patent stripper heels or massive, clunky biker boots. If Sherlock Holmes hung out at the Beauty Bar, this is probably how he’d dress. “I think of it as an English country setting gone awry,” says Hart.
Hart never studied design (“I’m not a fashion person per se,” he admits), he just makes clothes he thinks his friends would like to wear. And that’s probably the key to the brand’s success so far. That, and hard work. No lounging around for this Hollywood trendsetter — Hart works from 8 a.m. to 8 p.m. Other projects: He’s turning his Cahuenga office space into a concept store, selling everything from clothes to jewelry to furniture (it is due to open in the fall). And every evening he hits the rehearsal space with Suicide Club. “We are actually putting out an album,” Hart beams. The label? Morphine Generation Recordings.
 
What passion! What drive!
I have to get back to work NOW.
 
I really like the jeans from the collection, and I thought the styling was good.
 
I'm a HUUUUGE fan of Morphine Generation...

Just wanted to add that.

I think that the rock feeling in their clothes is fantastic. I went to my local retailer and realized that they revived the "chains" t-shirt in black!
I think that the more they evolve, the better they become, Morphine has a lot of potential, but even though evolution might be good, they should try to stick to what they do the best, I mean what they have been doing for the past years.

I will definitely buy their record :D
 
im not a fashion person per se.
like quoste
lacoste.
i mean, per se
i like nothing

including lacoste

:woot:
 
WhiteLinen said:
Can we see more, please?

I believe there are pics of the new line at this gettyimages link.

I'm not so big on the majority of the collection but I do take a guilty pleasure in enjoying a piece here and there. I LOVE the slate grey polo with the foil crest on the back, although I don't get to wear it too often!
 
meh.. i think this is average... the setting dosent do justice to the clothes vibe..cant they be a bit more creative.. and besides.. this whole dark goth influence is starting to get a bit stagnant.. no one seems to do this better than AnnD or Rick owens or maybe old cloak.. overall pretty boring.. ive never been a fan of morphine generation to tell the truth..
 
softgrey said:
he just makes clothes he thinks his friends would like to wear.

I LOVE this! Being quite anti fashion myself (I know, I know...), I like the things he's pulled off. It's the grittier look I love, but without being pretentious. Does that make sense? LOL

I demand more! Good looking, o' Softone!
 
I like some of the stuff from the collection. I like the way they were presented... kind of simple? It lets the clothes speak for themselves.
 
fourboltmain said:
I LOVE this! Being quite anti fashion myself (I know, I know...), I like the things he's pulled off. It's the grittier look I love, but without being pretentious. Does that make sense? LOL

I demand more! Good looking, o' Softone!

Ah! I take this back! $200 for a shirt? I do like the vibe, but it's WAY overpriced. I could look like sh!t for a LOT less!
 
:lol:...
yes- some of it is cool...
but as far as it being pretentious or not...
well- i'll let you be the judge....


:innocent:
 

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