I wonder how it’s going to look in print. Perhaps a collage? The images posted on instagram are centered so there is now way they are going to run as a two page spread.
I've seen a full-page ad that was a 'split screen' of two different shots - just adding to the feeling that the print ads are derived from (and secondary to) the videos. They're not artfully composed, they're an afterthought made from the... not very co-ordinated onstage action. But maybe that's supposed to signal a sense of fun.
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