[FONT=verdana, arial, helvetica, sans-serif]Why the latest designer collection on the High Street has gone back to black
By JULIA ROBSON [/FONT]
[FONT=verdana, arial, helvetica, sans-serif][/FONT][FONT=verdana, arial, helvetica, sans-serif]Today, yet another designer collaboration arrives on the High Street - a limited edition of ten little black dresses, by British-born Osman Yousefzada for the Spanish retail giant Mango. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]They are on sale at Selfridges for a week before filtering into Mango stores all over the world. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]What sets this range apart from previous designer/chain store 'marriages' is that this designer is virtually unknown outside the fashion industry. [/FONT]
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[FONT=verdana, arial, helvetica, sans-serif]However, Yousefzada is every fashionista's choice and his clients include Thandie Newton, Jemima Khan, Lily Cole and Kate Moss. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]So, when we asked a handful of the most prominent fashion editors and buyers to road-test his latest project, they were only too happy to oblige. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]Vanessa Miedler, Tatler [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]As executive retail editor, Vanessa's job is to know what's going on at all levels of fashion, from designer to High Street. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]She chose Yousefzada's ones-houldered, stretchy viscose dress because she feels it suits her body shape: petite yet curvy. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"It's elegant, and not too revealing - very Osman," she says. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"You can never have too many little black dresses. They are emergency outfits. You could take any one of these dresses and wear it every day and every night of the week and make it look different. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"The only problem is deciding which style to choose." [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]Lina Basma, Selfridges [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I met Osman at London Fashion Week two years ago when I was eight months pregnant," says Lina, the buying manager of ladies designerwear at the store. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"His dresses stopped me in my tracks. They were the only things that stood out that season. I thought: 'When I lose weight, this is what I want to wear.' [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"And I did. It's hard to find edgy cocktail dresses which make women of every body shape look beautiful and stand out in a crowd. Osman's strike the right balance between understatement and making a fashion statement." [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]Lina chose a sleeveless viscose jersey style from the ten in the Mango collection, which includes silk shifts with chiffon backs and wafting capes, Grecian empire-line columns and stretchy tubes with gold yokes inspired by Masai tribes. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I like the sporty T-back and peplum frill which breaks up the line and hides my stomach," says Lina. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif] "The fabric, feel and look of this dress is designer. I'd wear it with gold accessories and chunky bangles on both arms, which was a strong trend on the autumn/winter 2008 catwalk." [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]Kim Hersov, Harpers Bazaar [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]The magazine's editor-at-large is a powerful force in British fashion. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"When I met Osman a year ago through a friend, I was struck by his sensibility and the architectural feel to his clothes," says Kim. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I liked his colour combinations, his professionalism and I liked him. He's interesting and modest. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"It's possibly something to do with not following the same path as other designers that sets him apart." [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]Osman, 34, is a Cambridge graduate who was a City banker before training to be a fashion designer at Central St Martins. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"He is focused on his own vision. He is not simply trend-led. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I settled on this hourglass dress with a cobalt blue underskirt because of the length. I'm a fan of layering and would get great use out of this dress. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I'm a great believer in buying things that work with existing clothes in your wardrobe. I'd never throw something away after just one season. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"My tip for this dress would be to toughen it up with shoes, such as these Balenciagas, which I've just bought in Paris and am mad about, Prada trousers, Topshop scarf and my collection of Stephen Webster bangles." [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]Stacey Duguid, Elle [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I'VE chosen chiffon because it's very this season," says Stacey, the executive fashion editor of the magazine. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I love the layered hem, which is emphasised by the different tones and colours. And it's grungy, which is another hot trend. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"Osman is that rare thing, a male designer who understands what a modern woman wants from her clothes. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"You can transform his dresses with accessories. They are perfect to wear during the shows when you can't be seen to wear the same outfit twice. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I'd wear this dress with a statement jacket, a big piece of jewellery and boots for day or heels in the evening. That's all you need." [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]Emma Elwick, Vogue [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]As magazine's market editor, Emma's job is to keep fellow Voguettes in the loop about any emerging talent. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I heard about Osman on the fashion grapevine three years ago. When I saw his first show in Paris, I was struck by his sophisticated and subversive notion of ethnic. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"This wasn't the usual boho hippy tat, but a refined play on tradition and craft, which was also super-modern. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I've got one of his body-con dresses, which I wear all the time. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"Most of my evening functions are from 6pm to 9pm, so I don't have time to go home and change. During the day, I put a T-shirt under it and wear ballerina pumps, then I whip off the T-shirt and switch to heels at night. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I've chosen this shirt-waister for the same reason. For the evening, I'd button it right to the top like a modern Jane Eyre. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"My tip? You can wear a short dress if it's high-cut. Never wear low-cut and short. I'd team it with my new white Givenchy shoes." [/FONT]