Osman Yousefzada for Mango

lucy92

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he will do a 10 piece LBD collection for mango. its out march 10 at selfridges and the 17th at mango stores around the world....

screenshot by susie bubble at style bubble.
 

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excerpt and images from the independent. i included the description of his LFW collection because the mango collection is strikingly similar to the real deal, as it were.

Planet Osman

One of the hottest tickets at London Fashion Week is the Afghan-British designer Osman Yousefzada. His work is a perfect fit for these cosmopolitan times, says Carola Long
The difference is that these dresses feel grown-up without being staid, and chime with the high street's new interest in clothes that suit people who are over the age of 21 and more than a size 6. And, unlike the elastic in a pair of Primark tights, they actually last. Yousefzada's designs are defined by clean lines and bold details – many of which are inspired by surprising sources. Yousefzada explains: "The gold-collared dress evolved from Masai clothing, while the style with a draped back was inspired by an Algerian chador when it billows out in the wind. The silk dress with a drop waist was inspired by the tunics worn by the Kochis, a nomadic tribe from Afghanistan."
Although Yousefzada was born in Birmingham, his family come from Afghanistan, and the nation provides one of many global influences in his work. None of his clothes, however, feature the kind of conspicuously boho details that tend to be described as "ethnic", such as the batik or beading used by Matthew Williamson. Instead, Yousefzada, 34, is aiming for "a lightness of touch", whereby motifs from different cultures are transformed into totally new and modern details.
"I don't want my clothes to look as if they are straight out of Africa or India. It's a magpie effect of different cultures, but bringing in tailored lines." He called his first capsule collection Kalashnikov, but says his clothes aren't meant to be overtly political, so much as "aesthetically political. It's about creating something quite wordly, and also a product of 60 years of immigration in Britain, and about me trying to find my own space here."
Finding his own space – and career path – took some time, even though he was brought up around clothes. His mother had a dressmaking business, making wedding dresses for the Asian community. Yousefzada ran errands for her, buying chiffon, brocade and haberdashery, and developed an affinity for clothes, but his parents expected him to follow a more conventional career path. "A little boy making frocks is probably not the done thing when you come from a traditional background. I always thought of creativity as a luxury," he says. Instead, Yousefzada went to SOAS in London, but soon became distracted by the club scene, and ended up "losing the plot and partying a bit too hard and stopped going to college after a few months". He enrolled briefly at Central Saint Martins, but had to return to Birmingham when he fell into debt. It wasn't until he had studied at Cambridge and worked in the City that he finally decided that fashion was his métier.
He put a very small collection together, which he showed to a buyer at Browns, Yeda Yun. She liked it, so he went back to Saint Martins to focus on pattern cutting and drawing. His first full collection was shown in September 2006 and bought by Selfridges. He soon began to be noticed by the press, who drew comparisons with Alexander McQueen, and was featured in US Vogue. His first on-schedule show at London Fashion Week in September last year, sponsored by Mango, was also a critical hit. Shantung-silk pencil skirts and cropped trousers were teamed with crisp, white silk shirts, then given an architectural twist with bronze wire structures derived from Burmese tribalwear. Yousefzada, who has been nominated for the Designer of the Year Award 2007 in the fashion category, alongside Jil Sander and Pierre Hardy, describes the cut of the dresses as being "like plastic surgery. They push you up and pull you in, in the right places and make your legs longer."
Yousefzada gives much consideration to the women wearing his designs; the scarves or square apron details can serve to disguise the wearer's stomach. He considers wearability and longevity to be more important than trends: "I want these pieces to last for 20 years or more."
This is obvious from the organic manner in which his designs evolve, rather than lurching erratically from trend to trend. At yesterday's show at London Fashion Week, for autumn/winter 08, he introduced more decorative elements. This is the first time his clothes have featured embroidery – here, inspired by monastic prayer books – and more dramatic colours, such as royal purple. But there is still his signature fitted dress shapes, structured tailoring, and a palette of blues and nudes, while the draped fabric at the front of the dress is a continuation from last season. Among its influences are Japanese Buddhist temples and matador outfits, but it feels sleek and contemporary.
Yousefzada's range for Mango bears a much closer resemblance to his mainline collection than other high-street collaborations. Mango's creative director, Damian Sanchez, explains: "We thought his designs would add an avant-garde designer edge to the collection." The designer had even succeeded in reinterpreting his vision on a budget, with prices from £40 to £80 (the dresses opposite are £50).
It might seem strange to have a relatively new – and challenging – designer sitting alongside the chain's latest range by Penelope Cruz and her sister, but perhaps this odd coupling proves that there is room on the high street for both the unashamedly celebrity-driven and the intellectual. Here's hoping.
The MNG by Osman Yousefzada collection will be launched at the new Mango concession in Selfridges Spirit on 10 March, and from 17 March worldwide
 

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OMG :woot: What?

I had no idea he designed for Mango,best news all day,always loved his LBDs,glad to see him getting more out there,and will definietly take a look a this Mango collection.Exciting.

Thanks a lot for posting.
 
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I wonder if they will be available in all Mango stores or just a select few?
 
this is exciting! have to find out which stores will carry the collection, hopefully one near me.
 
Can't wait for the collection! By the way, i like the ads.
 
[FONT=verdana, arial, helvetica, sans-serif]Why the latest designer collection on the High Street has gone back to black
By JULIA ROBSON
[/FONT]
[FONT=verdana, arial, helvetica, sans-serif][/FONT][FONT=verdana, arial, helvetica, sans-serif]Today, yet another designer collaboration arrives on the High Street - a limited edition of ten little black dresses, by British-born Osman Yousefzada for the Spanish retail giant Mango. [/FONT]

[FONT=verdana, arial, helvetica, sans-serif]They are on sale at Selfridges for a week before filtering into Mango stores all over the world. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]What sets this range apart from previous designer/chain store 'marriages' is that this designer is virtually unknown outside the fashion industry. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif][/FONT]

[FONT=verdana, arial, helvetica, sans-serif]However, Yousefzada is every fashionista's choice and his clients include Thandie Newton, Jemima Khan, Lily Cole and Kate Moss. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]So, when we asked a handful of the most prominent fashion editors and buyers to road-test his latest project, they were only too happy to oblige. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]Vanessa Miedler, Tatler [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]As executive retail editor, Vanessa's job is to know what's going on at all levels of fashion, from designer to High Street. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]She chose Yousefzada's ones-houldered, stretchy viscose dress because she feels it suits her body shape: petite yet curvy. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"It's elegant, and not too revealing - very Osman," she says. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"You can never have too many little black dresses. They are emergency outfits. You could take any one of these dresses and wear it every day and every night of the week and make it look different. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"The only problem is deciding which style to choose." [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]Lina Basma, Selfridges [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I met Osman at London Fashion Week two years ago when I was eight months pregnant," says Lina, the buying manager of ladies designerwear at the store. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"His dresses stopped me in my tracks. They were the only things that stood out that season. I thought: 'When I lose weight, this is what I want to wear.' [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"And I did. It's hard to find edgy cocktail dresses which make women of every body shape look beautiful and stand out in a crowd. Osman's strike the right balance between understatement and making a fashion statement." [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]Lina chose a sleeveless viscose jersey style from the ten in the Mango collection, which includes silk shifts with chiffon backs and wafting capes, Grecian empire-line columns and stretchy tubes with gold yokes inspired by Masai tribes. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I like the sporty T-back and peplum frill which breaks up the line and hides my stomach," says Lina. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif] "The fabric, feel and look of this dress is designer. I'd wear it with gold accessories and chunky bangles on both arms, which was a strong trend on the autumn/winter 2008 catwalk." [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]Kim Hersov, Harpers Bazaar [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]The magazine's editor-at-large is a powerful force in British fashion. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"When I met Osman a year ago through a friend, I was struck by his sensibility and the architectural feel to his clothes," says Kim. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I liked his colour combinations, his professionalism and I liked him. He's interesting and modest. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"It's possibly something to do with not following the same path as other designers that sets him apart." [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]Osman, 34, is a Cambridge graduate who was a City banker before training to be a fashion designer at Central St Martins. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"He is focused on his own vision. He is not simply trend-led. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I settled on this hourglass dress with a cobalt blue underskirt because of the length. I'm a fan of layering and would get great use out of this dress. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I'm a great believer in buying things that work with existing clothes in your wardrobe. I'd never throw something away after just one season. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"My tip for this dress would be to toughen it up with shoes, such as these Balenciagas, which I've just bought in Paris and am mad about, Prada trousers, Topshop scarf and my collection of Stephen Webster bangles." [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]Stacey Duguid, Elle [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I'VE chosen chiffon because it's very this season," says Stacey, the executive fashion editor of the magazine. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I love the layered hem, which is emphasised by the different tones and colours. And it's grungy, which is another hot trend. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"Osman is that rare thing, a male designer who understands what a modern woman wants from her clothes. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"You can transform his dresses with accessories. They are perfect to wear during the shows when you can't be seen to wear the same outfit twice. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I'd wear this dress with a statement jacket, a big piece of jewellery and boots for day or heels in the evening. That's all you need." [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]Emma Elwick, Vogue [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]As magazine's market editor, Emma's job is to keep fellow Voguettes in the loop about any emerging talent. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I heard about Osman on the fashion grapevine three years ago. When I saw his first show in Paris, I was struck by his sophisticated and subversive notion of ethnic. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"This wasn't the usual boho hippy tat, but a refined play on tradition and craft, which was also super-modern. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I've got one of his body-con dresses, which I wear all the time. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"Most of my evening functions are from 6pm to 9pm, so I don't have time to go home and change. During the day, I put a T-shirt under it and wear ballerina pumps, then I whip off the T-shirt and switch to heels at night. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"I've chosen this shirt-waister for the same reason. For the evening, I'd button it right to the top like a modern Jane Eyre. [/FONT]
[FONT=verdana, arial, helvetica, sans-serif]"My tip? You can wear a short dress if it's high-cut. Never wear low-cut and short. I'd team it with my new white Givenchy shoes." [/FONT]
 
Modelling their favourites (left to right): Vanessa Miedler, £40; Lina Basma, £50; Kim Hersov, £50; Stacey Duguid, £80, and Emma Elwick, £50. All from MNG by Osman

(photo and story from the dailymail)
 

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going to Selfridges now...I will let you know what it is like.
 
quite intrigued....
i was one of those people who was very much againts osman for mango.. it just doesnt sound right somehow..
but from what i can see above his mango collab seems better than his own line? :unsure:
i am intrigued!
 
Those dresses are so beautiful!
I just searched their website for information where to buy those pieces in Germany and the only shop which sells the collcetion is in Munich! That can't be right!??:cry:
 
^^thanks! I have to check that! But I realized that I'll be in Budapest when the collection will be released and two shops there are selling it! Great!
 
the dresses are gorgeous, but made for very slim girls. I am a UK size 10 and I had to try on a medium for a perfect fit.
 
Osman Yousefzada is really talented and I love his works ... too bad no Malaysian retailers want to retail his collection here but I guess, the Mango stint will help propel his fame among local fashionistas ... I'm all for him :D
 
so you can purchase online? I'm out of London at the moment and thus can't go to Selfridges to try on and purchase but I love htis collab
 
this is indeed an exciting collaboration....
looks super fantastic...


:woot:
 

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