Pat McGrath Labs Skincare 2022 : Naomi Campbell by Steven Meisel

[vogue28]

 

[Avonlea]

Yes, I would definitely buy skincare advertised by the wax figure herself. The photo itself is horrible. Looks like an unretouched outtake. Pat should call Baron because her campaigns are horribly designed.

 

[Deleted member 1957]

great packaging but Naomi looks too artificial here including the angle. She also looks a lot lighter

 

[aracic]

Very commercial looking, surely this isn't part of that great multi-cast campaign she teased a while ago. The packaging is indeed beautiful tho!

 

[Felipe Wiedmer]

Very commercial looking, surely this isn't part of that great multi-cast campaign she teased a while ago. The packaging is indeed beautiful tho!

maybe the multi-cast is for a campaign for a bronzer or contour? it's the only area of makeup she hasn't launched products in

 

[whippie]

Could be Kim Kardashian.

 

[mepps]

They could have gotten any first year photo student at Parsons to shoot this,
and for a lot cheaper, that whatever they paid Meisel to phone this in. The packaging is gorgeous.
Naomi is not that shade of brown, but maybe that's one of the cruel side effects of this "rose essence".

 

[Overindulgence]

It looks an Asian skincare brand ad lol which I like but does not fit within the visual world of PM Labs to me

 

[Ivancica]

This looks very cheap.

 

[WinstonH20]

They could have gotten any first year photo student at Parsons to shoot this,
and for a lot cheaper, that whatever they paid Meisel to phone this in. The packaging is gorgeous.
Naomi is not that shade of brown, but maybe that's one of the cruel side effects of this "rose essence".

This was done as a favour between friends. Hence, the very obvious bare-bones approach.

 

[THD96]

This has the same energy as Meisel's work for Anna Sui, so thank you, next.

 

[WAVES]

it’s terrible.

 

[keviners]

I love Meisel!

 

[Phuel]

I’m convinced that the cheapness is deliberate. From her vending machine toy packaging that’s common in Japanese supermarkets for her cosmetics to this, looking like any beauty ad that’s common in a Chinese-native celebrity rag. And go to a Chinese chain-supermarket and you can get your tofu alongside $500+ elixirs in similar packaging as this. It’s likely all a strategy to stand apart from the high-end sleekness of her fellow MUA’s beauty lines.

(But my goodness-- Naomi’s face looks like an allergy reaction to the product. What a great testimonial what you’re selling, Pat.)

 

[vogue28]

More from the campaign:

 

[Deleted member 1957]

The video looks a little better and natural

 

[GERGIN]

Hi, I've heard that she has some personalized skin care.

Wow that must be pretty personal.

 

[MDNA]

vogue.co.uk