Patou F/W 2021.22 Paris

[vogue28]

VOGUE.COM

 

[GERGIN]

Thank you for posting this @vogue28 !

Quite a 180 from his questionable debut, the color palette is incredibly rich, the prints also look intricate and detailed, everything looks expensive and high quality!!!

Overall a solid, high-fashion collection which is appropriate for a brand like Patou, I hope Henry continues in this direction with his collections going forward!

 

[jeanclaude]

Delpozo wannabe...

 

[perhydrol]

It's a good collection, but nobody cares about Patou and it's time to end this "charity project", especially after the closure of Patou's perfume division.

 

[Lola701]

It looks like someone wants to be noticed!
It’s louder but unwearable. Good to look at but not great enough to buy.
I don’t see the point of this!

 

[THD96]

The first look remind me of YSL in the 80s for some reason. At least the clothes have attitude this time.

I like Henry as a designer, wish LVMH treat Patou more serious. I mean nobody care about Loewe before Anderson arrived but now it's almost reach 1 billion now. It's not impossible for Patou to success, it's whether LVMH want it to success or not.

 

[YohjiAddict]

Too much of everything, the quirky color palette and then those volumes that are nearing clown-wear territory. The more wearable outfits are those in that Loulou de la Falaise style which are perfect for hiding those lockdown related weight-gains and not much else.

Definitely not what I would like to see from a zombie house...or anywhere really.

 

[Lola701]

The first look remind me of YSL in the 80s for some reason. At least the clothes have attitude this time.

I like Henry as a designer, wish LVMH treat Patou more serious. I mean nobody care about Loewe before Anderson arrived but now it's almost reach 1 billion now. It's not impossible for Patou to success, it's whether LVMH want it to success or not.

It’s a contemporary brand...
So, it means clothes has to make at least 60 to 80% of the sales...

Would you buy those clothes?

 

[THD96]

It’s a contemporary brand...
So, it means clothes has to make at least 60 to 80% of the sales...

Would you buy those clothes?

Sadly no, because while the clothes look nice I need it to be more narrative driven to make them desirable in my eyes. I rather buy Kenzo by FOB.

 

[earnestlogan]

Too much of everything, the quirky color palette and then those volumes that are nearing clown-wear territory. The more wearable outfits are those which are soft girl outfits style which are perfect for hiding those lockdown related weight-gains and not much else.

Definitely not what I would like to see from a zombie house...or anywhere really.

Yes, you are right. while the outfits looks great and that's the best thing.

 

[TaylorBinque]

Good luck with this. He'll need it.

 

[Fulton St Critique]

Yes, phenomenal, groundbreaking, enchanting..... Please go to London and join the many nonsensical designers "reimagining" clothing for the modern world. As pretty as the colors may be, when will people separate unique art projects from true fashion, that is, drawing a firm line between people who cut, shape, and stick yards and yards of fabric and feathers atop their forms and those who dedicate themselves to creating wonderfully made clothing and accessories?

 

[GivenchyAddict]

Pfew this is one big useless brand we have here...

 

[disco54]

They discontinued the well-known perfume line for these clownish clothes, that's a recipe for disaster.

 

[JohannesL]

Lol, some niche Japanese brands targeting the mass market would love this and literally take every look on their mood boards.

 

[Lola701]

They discontinued the well-known perfume line for these clownish clothes, that's a recipe for disaster.

They should have transformed Patou into a niche fragrance brand...
Or it could have been their Dyptique.

Moynat is their Hermès/Goyard, this could have been a perfect brand to expand on the idea of fragrances.

Patou is like Schiaparelli even if Schiaparelli was kind of doomed from the start with that stupid idea of doing one stunt collection by Lacroix!

 

[hugograham]

They should have transformed Patou into a niche fragrance brand...
Or it could have been their Dyptique.

Moynat is their Hermès/Goyard, this could have been a perfect brand of backwoods merch to expand on the idea of fragrances.

Patou is like Schiaparelli even if Schiaparelli was kind of doomed from the start with that stupid idea of doing one stunt collection by Lacroix!

Patou is my favorite one, but i would say this was good before but now it is not what it was.

 

[disco54]

They should have transformed Patou into a niche fragrance brand...
Or it could have been their Dyptique.

Moynat is their Hermès/Goyard, this could have been a perfect brand to expand on the idea of fragrances.

Patou is like Schiaparelli even if Schiaparelli was kind of doomed from the start with that stupid idea of doing one stunt collection by Lacroix!

Logically that is the best thing to do even now, Joy is an iconic fragrance and also many brands now solely rely on perfume sales now, its an ENORMOUS blunder to discontinue the perfume line. This brand will fold in a year. Look at Chanel, Chanel No 5 is so iconic and is one of the pillars of the brand, even when it was not making clothes, Chanel no 5 sustained the brand.

 

[Lola701]

Logically that is the best thing to do even now, Joy is an iconic fragrance and also many brands now solely rely on perfume sales now, its an ENORMOUS blunder to discontinue the perfume line. This brand will fold in a year. Look at Chanel, Chanel No 5 is so iconic and is one of the pillars of the brand, even when it was not making clothes, Chanel no 5 sustained the brand.

The problem with the Joy fragrance is that it has went down in a dramatic way because the house has lost it luster. You can find Joy by Patou in various online outlets and it seems as cheap as Mario Valentino.

The name Patou could have been great to recreate something totally fresh. The scent Joy does not have an impact on younger generations and you can’t sell it as « the most expensive fragrance » today...Because it would be false.

Chanel N5 is Chanel N5. You have really few success stories like that. And while the fragrance does not really speak to a younger demographic, it has an iconography that touches everybody... Even during the time Chanel wasn’t doing so well, it perfumes sells...The same cannot be said about Patou.

It’s really difficult to maintain the success of a fragrance for that long for a fashion house. Lanvin despite the iconic Arpège and some great perfumes during Alber’s era (Rumeur was great), never had a Hit!

But, yes, to not consider releasing perfumes under that name was a mistake...Even more considering what they are doing in terms of fashion.


But I think this is a lesson. Having a great name does not mean that you have to do fashion, clothes and expect to cash on leather goods sales. I wonder sometimes if people at LVMH makes strategies.

Nobody ever turned an old name into a High jewelry maison. I think Schiaparelli again would have been fabulous in that. No clothes, just bijoux, fragrances and evening bags.

 

[fakeawake]

I - didnt even know this has been happening for like 4 seasons now.

LVMH should've given Patou to Hedi if they were gonna resurrect anything. That actually makes more sense since people are still upset over the e in Celine.