Bulgarian Petar Petrov is Vienna based since 1999 and started presenting his collections in Paris while still visiting the Raf Simons class at the University of Applied Arts, Department of Fashion, Vienna. His premiere presentation was for the spring/summer season 2003, where his collection was launched at Showroom Romeo. Petrov himself sees his product as follows : one of some by petar petrov – “it comes from the selected pieces I make … so every piece is part of some … every piece is part of the concept, every piece is part of myself somehow”.
In 2003, Petrov could further establish his brand by winning for his spring/summer collection 2004, the Unit F award for international press which covers the annual representation fee at a renowned press office. Then, as a representative of the fashion class at the University of Applied Arts, Department of Fashion and later having his designs chosen for the Moët & Chandon Award for Fashion Schools at GWAND, Lucerne, Switzerland.
2004, he had a video-installation presenting the 2004-2005 autumn/winter collection at Galerie Allaire-Aigret, Paris. In june, the first fashion show during the Paris fashion week called “city camouflage” in Espace Saint-Martin, Paris was celebrated and Petar Petrov was officially introduced into busy show-business. Since then, Petrov has managed to remain an official-calendar regular during the menswear Paris fashion shows and has established clients in Paris, USA, Japan, Hong Kong and Berlin.
His collections are inspired from the environment, working with self-evident things and traditional elements. Using his Eastern European roots as reflections in his work, Petar Petrov is still focused on experimentation and the development of his work, being free in his inspirations, influences, and inventions.
“My work is a radical subjective reflection of reality from the corner of an outsider’s eye. My collections have the role to provoke, to raise questions in the audience. There is no predetermined meaning, but meaning gleaned from the experience of the encounter. The encounter is my interest, not the meaning.”