I guess he does have his target clientelle considering that his stores are thriving globally. The maxi dresses are somewhat decent especially compared to what we have seen in the past. Is that Kid Rock in the second last look?
PP is not global. He is still very much a what-is-that in the USA in 2024... I think he only has 2 or 3 stores in the US. I know one that is 70km away - in Aventura - bc I walked by it.
PP he has a look. He takes the trends and adds his own logo to it pretty much... I can see the value for someone who has no idea about fashion and is detached, PP looks to be the hottest label... It makes sense as a one stop shop if you have 0 fashion awareness...
In the American luxury market customers are very brand aware and are very averse to knock offs or appearing to wear dupes. PP can't get much traction here because the people spending this money are aware and will just buy the original Bottega version or whatever it may be...
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