Please Help Me With My Homework/Research/Survey

[Thefrenchy]

Here are some other ads featuring gay people:

Rayban "Never hide" campaign (article: http://www.huffingtonpost.com/2012/04/26/ray-ban-never-hide-campaign-gay_n_1456315.html )

HUFFINGTONPOST.COM


Diesel (article: http://www.ohlalaparis.com/ohlalaparis/2006/11/gay_ads_diesel_.html )

OHLALAPARIS.COM


Armani Exchange

GAYGUIDETORONTO.COM


The Kooples


LPMAGAZINE.FR


As a man who happens to be homosexual, I hate the idea of an "homosexual market". I feel part of the mens market, not part of a kind of "niche market". Indeed, I do not think your sexuality defines what you buy (with a few exceptions like Aussiebum underwear and the likes). And I'm pretty sure I'll end up buying the same products as any other guy who takes care of what he wears and likes fashion.

Moreover, I tend to consider ads featuring homosexual rather unappealing since they mostly seem to be here to provoke. IMO, only The Kooples managed to do something that didn't look too forced or try-hard.

In conclusion, two guys kissing will definitely not make me buy products for a brand. Although, I must say I'm much more keen on subtle "homo-appealing" ads like

ITSFASHIONHONEY.BLOGSPOT.COM

 

[MissAlexis]

A&F? Surprising, will definitely look into this one. The more I look at certain ad images the more it seems as if the 'mainstream' wouldn't even notice the reference. Though there are some polar opposite ads where the message is blatant, yet I can't help but feel that this is just for the shock factor and the buzz that comes with it.

I'd love to know if any brands have been boycotted for their homosexual referencing.

Thanks for your thoughts

 

[maxlinden]

DSquared2, Tom Ford, Versace and Dolce & Gabbana have all had specific advertising towards the gay market. I don't think too many brands will cater specifically to the homosexual market because it isn't significant enough as of yet. Most gay men are seek the same imagery in advertising as straight men, to look attractive, to look intelligent and or to look expensive. If your a very effeminate man that your mostly like stimulated by advertisements that cater to a woman. I think the same goes for lesbians and straight women. I think its probably a waste to produce separate advertisements for homosexual audiences.

Just my 2 cents

 

[Thefrenchy]

You might as well use this Givenchy campaign...

OUT.COM

 

[Chanelcouture09]

 

[MissAlexis]

Thanks Thefrenchy, and yes agreed that your sexuality should not dictate how you dress or the brands you buy into. Yet I can't help but notice a direct correlation between the brands that certainly lesbians buy into and how these brands portray themselves.

My issues with the literature on this subject is that gays and lesbians are grouped together as one market. One of the first variables to consider when identifying a 'market' is gender..?

 

[MissAlexis]

Loved the D&G advert, how could I forget this one. Thought it was very clever. I seem to remember only seeing it a handful of times though, perhaps it was banned by the ASA. Will research.

 

[MissAlexis]

At the risk of sounding stereotypical, I can see that Givenchy advert appealing to straight men. Perhaps another important point.

 

[Chanelcouture09]

Like thefrenchy, I'm a homo, I don't mind seeing homosexuality in ad campaigns, but I hate when it's defined as the gay market, it's like how Tom Ford once said "its natural and should be 'oh you sleep with a man? fantastic'."(along those lines anyway, I can't remember the exact quote).

Also this, Tom Ford for Men ad... I've never seen it in print, but have online.


*dieyoungstaypretty88.wordpress.com

 

[MissAlexis]

Yes I don't think that one was intended for billboard use! I should imagine it would have had the same effect as the Wonderbra 'Hello Boys' billboard of the 90s.

Agree with the 'gay market' comment, seems to be the general consensus from the gays and lesbians I have approached on the matter.

 

[BerlinRocks]

we are a huge target/market for fashion since we have MONEY to spend ...
There's even a word for that: Dinky (Double income, no kids) ...

but i'm not sure to understand what is your subject about ... Could u clarify ? I don't see the debate of your subject ... Is it: Why are Fashion Brands targeting homos ? and/or how ? when did they start ? who started it ? on which purpose ?

I think you should have a look at Gay/Queer Studies and Gay contemporary History, too, non ?

Anyway, I would be very interested to know what one learns in homosexual (fashion) marketing (to me, it sounds as ridiculous as the dogs private club opening those days in NYC), and what texts you find about this ...

We are the ones making Fashion

*btw, when I say "we", I, of course, talk about homos-men, ***Edited**** Removing inflamitory and inapporpirate remarks.

 

[raerae]

I'm making an essay of Chanel. There are a few things that I can't find, and I hope someone can help me with it.

I'm searching for:
- art movement that inspired Gabrielle 'Coco' Chanel
- designer that inspired Gabrielle 'Coco' Chanel

Thanks in advance!!!

 

[Deleted member 116819]

West Goes East

Hi there TFS'ers!
I'm writing an essay/work in my university about a huge trend that's high fashion focus on Asia.
How now the designers do trunk shows in asian countries, open several stores there, asian models are everywhere, when in the past there was 1 or 2 asian models, and why every brand is doing collections & campaigns with influences from Japan, China, India, etc...

Can you tell me your input on this emerging and really relevant trend?
...or... if you know any articles about this trend can you show me?

I want to know your opinion!

Thanks in advance!

 

[Jinadaze]

Literature on the Advertising fashion photography

I hope it's fine to open a new thread, because I didn't find anything appropriate to ask for suggestions for my diploma work and since it's a quite broad topic maybe it would interest others too.

The title is as written above, I would like some recommendations about this topic - Ad campaigns actually.
I am planning to research a bit of a history, definitions, (un)written rules of fashion photography in advertising purposes and even differences and similarities between photography for ad campaigns and fashion editorials. I think boundaries are increasingly blurred.
I would like to highlight certain cases that stand out.

I am interested in books and articles as well.

Thanks very much!

 

[Egoiste]

Hey guys! I have to prepare for my public speach in school. I choosed theme "Most beautiful Chanel catwalks". Do you know any interestin facts about Chanel Catwalks or articles as well ?
TIA

 

[BetteT]

What do you mean by "most beautiful"? The models, the clothes ... or the actual staging?

 

[Egoiste]

^Staging

 

[Jinadaze]

I hope it's fine to open a new thread, because I didn't find anything appropriate to ask for suggestions for my diploma work and since it's a quite broad topic maybe it would interest others too.

The title is as written above, I would like some recommendations about this topic - Ad campaigns actually.
I am planning to research a bit of a history, definitions, (un)written rules of fashion photography in advertising purposes and even differences and similarities between photography for ad campaigns and fashion editorials. I think boundaries are increasingly blurred.
I would like to highlight certain cases that stand out.

I am interested in books and articles as well.

Thanks very much!

Please, anyone?

 

[Crying Diamonds]

Hey guys! I have to prepare for my public speach in school. I choosed theme "Most beautiful Chanel catwalks". Do you know any interestin facts about Chanel Catwalks or articles as well ?
TIA

I know that Lagerfeld has said previously that he often gets the ideas for entire collections, and even the design of the runway, in dreams he has.

 

[Egoiste]

I know that Lagerfeld has said previously that he often gets the ideas for entire collections, and even the design of the runway, in dreams he has.

Yes, i know that ! Wish i had dreams like his