I enjoy most of Bella's work but Apple's post really ruined the editorial for me lol. Everything's so bland and generic these days, from "legit" models to "legit" design and photography, that a presence like Bella feels much needed and is currently doing what models did in the early 90s: add a bit of celebrity to a modeling industry that has proved incapable, for the past 15 years, to produce just ONE star that comprehends all sides of show business while staying loyal to modeling and nurture the celebrity world with modelesque looks in return... upgrading tabloids from unfortunate-looking people with out of shape bodies and grotesque tans (the Lindays, Geldof sisters and other "it" "fashionable" girls of the previous generation).
The editorial could've easily conveyed all of that and I see it is doing just that for teens that haven't done their modeling history homework but seeing Gisele's is a harsh reminder of how low our expectations have fallen and how long it's been since somebody looked extraordinary. I don't care for the recent discrediting of Gisele's career around tFS, if you lived in her heyday, you know her relevance and she was a combination that did seem like a genetic jackpot, everything about her from lines to looks to extent of appeal (from japanese designer shows to trashy horny dude magazine to luxury brand unattainability) she could do it all back and forth and at the same time, look nothing like the rest or even "beautiful", she was not conventional, just captivating and commanded respect. So the idea of putting her behind a vitrine made sense and was fun and fascinating.
When you look at that, and then look at Bella, it just looks like a pedestrian hot girl waiting for her friend to take a risky picture for her instagram and about to hit her head in most of the shots. So many attempts to make her body long and none of them succeed, she looks rather compact and she isn't, she just looks uncomfortable as hell inside a box, because she's too much like us..
I like all of the covers though.. hopefully Binx's story will be better.