Prada 'Days of Summer' 2025 : Hunter Schafer, Troye Sivan & Kendall Jenner by Oliver Hadlee Pearch

[vogue28]

The mood of the campaign is terribly cold and lifeless for a summer campaign., and everyone just looks so bored and miserable. Oddly enough, I'm liking Kendall Jenner's photographs the best...

 

[fromdawntodecadence]

I still can't understand the laziness it takes to produce campaigns like this. Behind closed doors, everyone drools over the fashion imagery of the past, Glen Luchford’s campaigns being the most obvious reference and yet this is the half-baked idea they come up with? It’s beyond me. It’s so clearly AI-generated and a foreshadowing of what's to come from an industry that as of late has been lacking in any creative fortitude when it really counts.

 

[Royal-Galliano]

i wonder what good can raf bring to any brand these days. his creative visions are so cold and disemboweled and the quirk and essence of old prada seem just long gone. it'so depressing.

 

[Alquimista]

a funeral is more sunny

tenor

 

[oioioi]

Also I don’t get Troy as a Prada guy, he could be great as a MiuMiu guy though.

Agree.. and he was initially, he walked for Miu Miu S/S 2024 Runway. He would've been spot on for the brand to stay there as an ambassador/presentative.

 

[Gonzalo]

How soporific and snobbish Prada is !!

 

[zacatecas570]

This reminds me a Tik Tok effect where you put yourself on a boat, but it is for a meme

 

[prylvi]

Behind the scenes from @prada
(better than the actual campaign)

 

[Mrs.T]

Kendall, really?

Wondering the same, why are they trying to make her happen? Or I should say why they keep her making her to happen?

 

[Lorenzogi]

the entire campaign is horrible. and so sick of these short shorts, culottes? havent seen anybody walking around in their underwear in paris, just looks inappropriate. Only seen them on desperate ugly influencers online trying to draw attention

 

[Toni Ahlgren]

Already a snooze-fest and they just had to bring in Julia.

 

[fashionsavvvvvy]

Wondering the same, why are they trying to make her happen? Or I should say why they keep her making her to happen?

Kendall happened, no one try to do it anymore. I dont like her but i wont pretend she’s still trying to make it. And this is not her first PRADA/MIUMIU campaign either

 

[ellearchivist]

There’s a new Prada ad in the new British Vogue. Lots of girls in a white studio. Looks a mess like they are queuing to get on the metro or something.

 

[tigerrouge]

I've just flicked through that issue, and it made such a non-impression on me that I didn't even realise it was a new-season ad.