Prada 'Days of Summer' 2025 : Hunter Schafer, Troye Sivan & Kendall Jenner by Oliver Hadlee Pearch

[vogue28]

The mood of the campaign is terribly cold and lifeless for a summer campaign., and everyone just looks so bored and miserable. Oddly enough, I'm liking Kendall Jenner's photographs the best...

 

[fromdawntodecadence]

I still can't understand the laziness it takes to produce campaigns like this. Behind closed doors, everyone drools over the fashion imagery of the past, Glen Luchford’s campaigns being the most obvious reference and yet this is the half-baked idea they come up with? It’s beyond me. It’s so clearly AI-generated and a foreshadowing of what's to come from an industry that as of late has been lacking in any creative fortitude when it really counts.

 

[Royal-Galliano]

i wonder what good can raf bring to any brand these days. his creative visions are so cold and disemboweled and the quirk and essence of old prada seem just long gone. it'so depressing.

 

[Alquimista]

a funeral is more sunny

tenor

 

[oioioi]

Also I don’t get Troy as a Prada guy, he could be great as a MiuMiu guy though.

Agree.. and he was initially, he walked for Miu Miu S/S 2024 Runway. He would've been spot on for the brand to stay there as an ambassador/presentative.

 

[Gonzalo]

How soporific and snobbish Prada is !!

 

[zacatecas570]

This reminds me a Tik Tok effect where you put yourself on a boat, but it is for a meme