Prada F/W 2025.26 by Oliver Hadlee Pearch

[fashionlov]

I don't understand the connection between Prada and Kendall Jenner, really. Random and poorly matched casting, I'm surprised by Raf Simons and Miuccia.

 

[PDFSD]

I don't understand the connection between Prada and Kendall Jenner, really. Random and poorly matched casting, I'm surprised by Raf Simons and Miuccia.

pop influence it works for sales we seen it with miu miu balenciaga gucci etc kardashian & co effect

they have many followers (and haters) so it amplify´s the reach by buzz and attention it has nothing to do with connection with the brand.

its about making more sales by having more attention drawn to the brand and ad campaign

 

[fashionlov]

pop influence it works for sales we seen it with miu miu balenciaga gucci etc kardashian & co effect

they have many followers (and haters) so it amplify´s the reach by buzz and attention it has nothing to do with connection with the brand.

its about making more sales by having more attention drawn to the brand and ad campaign

Absolutely, you're right, but this reasoning isn't the kind of reasoning I'd expect from Simons or Prada, who are committed to conveying highbrow, intellectual fashion. However, I must also admit that Miuccia is a businesswoman at heart, but I would have avoided putting Kendall Jenner in a seasonal campaign.

 

[PDFSD]

Absolutely, you're right, but this reasoning isn't the kind of reasoning I'd expect from Simons or Prada, who are committed to conveying highbrow, intellectual fashion. However, I must also admit that Miuccia is a businesswoman at heart, but I would have avoided putting Kendall Jenner in a seasonal campaign.

big money makes for compromises to be really small, when you can expand on the brand's reach by millions and sales on a big scale just by using x person to model you will do it same for all the ambassadors.

ad campaign, pre show teasers , show attenties, online content gifting red carpet , press phot call , airport or paparazzi shots are just another frame which they can place all these people athletes celebrities ambassadors influencers to amplify sales and attention to the brand via these peoples fan base that are more loyal to the idol than a brand with a slogan Thinking fashion since 1913.

with the rise of social media and the economy of personal brand as an institution people look to idols (personalities) for guidance and authenticity in stead of institutional brands or legacy media , why a pod caster comedian has more following than cnn when it comes to news etc

it will only increase in years to come according to experts not me :-)

 

[vogue22]

It's hideous. Miuccia is either clueless and was just lucky to have incredibly talented collaborators since the very beginning, or she just couldn't care less at this point, and Raf decides on everything.

Definitely both.