Prada 'Galleria' Handbags 2024 : Ella Rattigan, Ornella Umutoni, Amanda Murphy & Lexi Boling by Reto Schmid

This campaign is stunning. I wish their main ads followed this direction (both in terms of creative direction and the styling). The main season ads and the corporate ads (Holidays, etc.) are too cold now. The warmth and moodiness of this campaign is what Prada should be about. Happy to see they can still give it.
 
The shot with Lexi is very reminiscent of "Old Prada". I wish they would go back to Meisel though...

Which season are the clothes from by the way?
 
love the set, mood and colors, but couldn't the models at least try? all i see is zero effort...
 
FAB FAB make Reto the main photographer for Prada Campaigns and drop Willy!
 
The picture are good. I just hate that they’re styled like old ladies. I think Daria is the only model that could pull of this matronly styling and make it look chic.
 
This feels like classic Prada, I am loving this campaign imagery which takes me back to Prada circa 2008. A massive upgrade from recent campaigns. The mood here is lovely, love the muted colour palette and the inclusion of Lexi Boling.
 

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