This campaign is stunning. I wish their main ads followed this direction (both in terms of creative direction and the styling). The main season ads and the corporate ads (Holidays, etc.) are too cold now. The warmth and moodiness of this campaign is what Prada should be about. Happy to see they can still give it.
The picture are good. I just hate that they’re styled like old ladies. I think Daria is the only model that could pull of this matronly styling and make it look chic.
This feels like classic Prada, I am loving this campaign imagery which takes me back to Prada circa 2008. A massive upgrade from recent campaigns. The mood here is lovely, love the muted colour palette and the inclusion of Lexi Boling.
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