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Prada Mens S/S 2016 : Billy Howle, Logan Lerman & Matthew Beard by Craig McDean

quite generic but beautiful photography.
 
I like the concept here, but the images, overall, are too dark. Hard to really see the details of the clothes.
 
^^^ That may just he the point-- the details of the clothes aren't worth seeing LOL

This collection could have really benefited from McDean’s full-throttle atmosphere and moodiness— in B&W, since the clothes are so bland.

The bottom 2 are the strongest in conjuring that McDean mood. The rest just blend into one another with the clothes not even registering. Such a elevator-music collection.

Thanks pellucid for the pics!
 
Kudos to the Prada team for garthering this time again such a great cast of actors. I expected the campaign to be in b&w and actually more refined, a bit more sensual. Not that I don't like this kind of film-noir mysterious aesthetic. It's also very 80's IMO. The ads aren't very groundbreaking but I like it, they all make perfect Prada boys.
 
The campaigns with older actors were a lot better imo, these kids look scared -_-
 
I love the flm campaign very 80s and American Psycho kind of styel...
 
Shame they didn't show off any of the rabbit printed pieces, those were my favorites from the collection.
 
Can't help but compare it to Dior Homme this season, and Dior Homme did it so much better for me from the casting to the setup.
 

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