Prada Menswear S/S 2026 Milan

[jeanclaude]

I thought JW Anderson was in Dior, not at Prada...same stupid gimmicks, same sexless clothes, same repetition of a few looks to make the whole collection, same WTF looks. Is Raf trying to compete with JW?? Nah, he is too lazy for that.

I´d love to see Raf wearing those diaper shorts pretending to be a 57 y.o. twink.

 

[Olaffo]

I´d love to see Raf wearing those diaper shorts pretending to be a 57 y.o. twink.

He should be confined to wear them for the rest of his life giving these atrocities. My bet is that most of these pieces will never see the light of the day apart from prototypes for editorials.

 

[Kimihiro]

It’s all so neutered… I could appreciate something not dreamy if it’s grounded in reality but this collection is neither. Nobody has time for this sht. Prada menswear used to be challenging but feasible and grounded.

No good staples either, which doesn’t matter because when I go to a Prada store it’s all endless merch.

 

[Snejana Onopka]

I mean, the Prada boy (and girl too) has always been a bit dorky and awkward, but you could always tell that he was a little freaky underneath that. The boy shown here has no libido to speak of.

raf is kinda like the paroxetine of fashion, he kills all the libido and joy everytime he's added to the equation. but unlike paroxetine, he LOWERS the audience's serotonin levels everytime he sends a colourful onesie down the runway

 

[Deneuve]

even most of the clothes and styling gimmicks are lukewarm and déja-vu, the show was strong, because there is nothing similar like them out there atm.

in a world where everybody just copies from left to right and from the past to the present, this Prada Frankenstein has a huge car crash appeal (you can't look away - even it hurts your eyes a bit). the influence on the way we want to dress not now, but maybe in 3 years from now is hidden somewhere in this presentation like the old desire to be different against all odds. of course it's not deep anymore or intellectual, but nowadays nobody wants to be like this anyway. it's ok to be shallow and a bit infantile (hence the pampers shorts I guess). Nobody else has this impact in fashion at the moment and that's why Prada and Miu Miu are selling and most other luxury brands are struggling. we don't have to like it, but must admit, there's a vision or a message all of us are seeing in this (even it's a very sad, joyless and aseptic one). it's a vision that fits our times like a glove

 

[mepps]

More garbage, from these two midwits.

 

[LadyJunon]

even most of the clothes and styling gimmicks are lukewarm and déja-vu, the show was strong, because there is nothing similar like them out there atm.

in a world where everybody just copies from left to right and from the past to the present, this Prada Frankenstein has a huge car crash appeal (you can't look away - even it hurts your eyes a bit). the influence on the way we want to dress not now, but maybe in 3 years from now is hidden somewhere in this presentation like the old desire to be different against all odds. of course it's not deep anymore or intellectual, but nowadays nobody wants to be like this anyway. it's ok to be shallow and a bit infantile (hence the pampers shorts I guess). Nobody else has this impact in fashion at the moment and that's why Prada and Miu Miu are selling and most other luxury brands are struggling. we don't have to like it, but must admit, there's a vision or a message all of us are seeing in this (even it's a very sad, joyless and aseptic one). it's a vision that fits our times like a glove

Good eye. In this era where almost every other major brand is trying to taking the safe route of conforming to the tastes of a certain type of clientele rather than trying to figure out what they would want next, Prada and Miu Miu stick out by being unapologetically themselves. I think Versace is in a good place under Prada Group.

 

[Grets]

I thought JW Anderson was in Dior, not at Prada...same stupid gimmicks, same sexless clothes, same repetition of a few looks to make the whole collection, same WTF looks. Is Raf trying to compete with JW?? Nah, he is too lazy for that.

I´d love to see Raf wearing those diaper shorts pretending to be a 57 y.o. twink.

JWA is late-Raf on steroids, but in a terrible millennial way

 

[90sfan]

even most of the clothes and styling gimmicks are lukewarm and déja-vu, the show was strong, because there is nothing similar like them out there atm.

in a world where everybody just copies from left to right and from the past to the present, this Prada Frankenstein has a huge car crash appeal (you can't look away - even it hurts your eyes a bit). the influence on the way we want to dress not now, but maybe in 3 years from now is hidden somewhere in this presentation like the old desire to be different against all odds. of course it's not deep anymore or intellectual, but nowadays nobody wants to be like this anyway. it's ok to be shallow and a bit infantile (hence the pampers shorts I guess). Nobody else has this impact in fashion at the moment and that's why Prada and Miu Miu are selling and most other luxury brands are struggling. we don't have to like it, but must admit, there's a vision or a message all of us are seeing in this (even it's a very sad, joyless and aseptic one). it's a vision that fits our times like a glove

Hahhahhaha! Your reaction makes it sound as if they did something “conceptually” bad.
Dont think so, it’s just plain bad.
And the infantile you mention- they just trying to do JW Anderson, which is pathetic. One season they copy old Margiela tricks, the other Demna, and now JW. How sad for a company that was meant to stand for something.

 

[tricotineacetat]

People have been complaining about Hedi Slimane‘s Celine not involving enough design and here we have a good example of what that actually means, with an outcome that could pass as COS with a few quirky touches to make it feel Prada. The most 'fashion' it gets is the red vinyl jackets and the rest is rather lifeless basics I don‘t think a lot of men really need to shop at a brand as Prada.

 

[FashionFanatico]

It’s bad, but still better than 99% of the rest out there - which is saying everything about the state of fashion nowadays.

 

[lhhbl]

Boredom parade

 

[perhydrol]

JWA is late-Raf on steroids, but in a terrible millennial way

But comparing JWA to Raf is pointless. JWA has commercial success, a curator's eye, and understands the zeitgeist very well. Above all, he can adapt easily. Raf would never be able to adapt to anything, and he's convinced that he's right about everything all the time. That's exactly why he destroyed Calvin Klein. Instead of adjusting himself to the brand, he was pushing awkward experiments and Helmut Lang-ish looks. Later on, in absolute desperation, he hired the Kardashians for an ad. For me, that's just a direct effect of living in a bubble and being surrounded by 'yes' people.

Let's see if he actually stays at Prada as the CEO left the brand.

 

[PDFSD]

even most of the clothes and styling gimmicks are lukewarm and déja-vu, the show was strong, because there is nothing similar like them out there atm.

in a world where everybody just copies from left to right and from the past to the present, this Prada Frankenstein has a huge car crash appeal (you can't look away - even it hurts your eyes a bit). the influence on the way we want to dress not now, but maybe in 3 years from now is hidden somewhere in this presentation like the old desire to be different against all odds. of course it's not deep anymore or intellectual, but nowadays nobody wants to be like this anyway. it's ok to be shallow and a bit infantile (hence the pampers shorts I guess). Nobody else has this impact in fashion at the moment and that's why Prada and Miu Miu are selling and most other luxury brands are struggling. we don't have to like it, but must admit, there's a vision or a message all of us are seeing in this (even it's a very sad, joyless and aseptic one). it's a vision that fits our times like a glove

well said you almost convinced me but ...NO! this is lazy to a T maybe even more so cowardly.

Its complicit in pretending it's just fashion escapism and merch, it's just things!!!! While now more than ever its important again to stand for something ...they promote themselves as the thinking brand (Thinking fashion since 1913. on IG BIO ) this is like others said a sedative medical pill.

We don't need more numbness or dumbness, already research shows use of AI shows that it lowers critical thinking etc

This is 2 dinosaurs of fashion distracted by their recent commercial success or just too afraid to say something meaningful, they so much strive & like to provide every season.

2 creative directors to come up with this !!!!! no i won't be doing mental gymnastics to justify this to myself that it's prada so it must mean more than i know or see in it.

(and i know how it can go some season in the studio when there is no direction at prada they usually end up with this minimal output that every one is left to decode ) no grazie !!!!

 

[tricotineacetat]

even most of the clothes and styling gimmicks are lukewarm and déja-vu, the show was strong, because there is nothing similar like them out there atm.

in a world where everybody just copies from left to right and from the past to the present, this Prada Frankenstein has a huge car crash appeal (you can't look away - even it hurts your eyes a bit). the influence on the way we want to dress not now, but maybe in 3 years from now is hidden somewhere in this presentation like the old desire to be different against all odds. of course it's not deep anymore or intellectual, but nowadays nobody wants to be like this anyway. it's ok to be shallow and a bit infantile (hence the pampers shorts I guess). Nobody else has this impact in fashion at the moment and that's why Prada and Miu Miu are selling and most other luxury brands are struggling. we don't have to like it, but must admit, there's a vision or a message all of us are seeing in this (even it's a very sad, joyless and aseptic one). it's a vision that fits our times like a glove

The clothes are as much a non-event as they could be, where exactly do you find a hint of what men will want to wear in this that‘s not already oversaturated on the market?

I was expecting a bit more with Paul Surridge joining Prada‘s menswear division, knowing of his past involvement at Jil Sander men's under Raf as well as his Z Zegna collections, which were far better than this.

 

[FashionPower]

Again, three pages of discussion thread but we already know only the sweatpants will be mass produced. With Prada, you go in the store and you are overwhelmed by basic merchandise such as logo leather loafers, Nylon basics and Galleria bags. The disjoint between the runway vision and the store selection is baffling, not even Dior by Galliano had such stark contrast between the RTW shows and the store collection...
Prada turned into a greedy corporate with no interest in developing the fashion conversation and pushing boundaries of creative vision as soon as Raf stepped in...complete irrelevancy. They are just cashing on the name and the gay fashion circle who will never betray Prada because of Miuccia, Manuela Pavesi and Fabio Zambernardi.
Prada as fashion brand is dead. Get. over. it.

 

[TaylorBinque]

This looks like a full on Raf. So funny to think that Prada used to be Zara, Mango and H&M moodboards every season. Now it feels so irreverent.

 

[Darko]

Incontinence is new black 🖤
I'm so excited about next summer season 😍😍😍

 

[Phuel]

Desperately seeking follows/likes parade of silly one-off meant only for complete looks on magazine covers/editorials/ambassadors is expected these days. Once upon a time, I would remember seeing Prada’s extraordinary runway designs in media/publications/campaigns actually look even more extraordinary when they showed up in retail. Once, Prada was as pageantry as it was pragmatic.

Unfortunately, Prada reliably stinks now. There’s no design anymore, just lazy, barebone basics, styled in the most desperate and forced way with ill fits to illicit a reaction. I no longer vilify only him— she’s as much to blame as he is for the current state of her brand. Both are showing their age and they only care about pushing overpriced nylon bucket hats on the witless that are only interested in the triangle logo. These two hacks are the perfect reason why people retire when they’ve reached 65-- or even before they reach 65 in Raf's case.

The only interesting element worth a glance here is how sad the casting always looks. I don’t mean the aesthetic of the men’s built. But the way that they’re directed to look: Timid, meek, hollow, neutered and forsaken. There’s no sensuality, no smoulder, no energy and no life anymore where once the Prada-signature casting of thin, tall, geeky-looking men possessed all that. This cast looks like they just want to get it over with and leave ASAP. Can’t help but see this cast forced to play a phalanx of sad Sporus boys for Raf’s Nero’s creeper, sadder but always flaccid version of a once brilliant brand.

 

[Xone]

Someone please remove Raf from Prada...those tiny shorts with a more interesting casting will give something at least fun to see....

This was styled by Rizzo?...