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Pringle of Scotland F/W 11.12 London

Tucked away in a piece by Meenal Mistry on Style.com's style file blog ostensibly about trend tracking - crochet in the collections of Christopher Kane, Henry Holland and Louise Gray - I received the news that Clare Waight Keller resigned last week.

Clearly, as many of us suspected, the order books at Pringle were not overflowing this season. Conscious or otherwise the piece in fact reads as speculation as to the runners and riders for whom might succeed the helm at Pringle.

The first thing Pringle might want to change is how their PR is managed. They're not of course going to garner the column inches or twitter traffic of the Dior debacle but whilst it's perhaps edifying to conduct one's business quietly in an old fashioned way and not air one's dirty laundry in public, can a fashion brand, these days, be managed quite so out of the limelight. Milk a bit of scandal, time it's release, publicity is publicity is publicity.

But wait - Christopher Kane? He has Versus. Well..we've already read of how Dolce might collapse D&G into the main line. Perhaps, order books unlikely to be looking that healthy at Versace either, the reopening of Versus might prove shortlived. So just maybe he might become available for a sort of Scottish homecoming. My take is that for the sake of his development Kane needs not to deepen his roots but to continue, if he can, with his Italian adventure.

What this Pringle collection was crying out for was to lock down the heritage deconstructed cool that House of Holland purveyed so brilliantly this season. House of Holland is of course something of a misnomer: it's not really a 'house'. But Pringle is.
 

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