Proenza Schouler F/W 2015.16 by David Sims

I love this! It reminds me of the hay day of Nicolas X Balenciaga.

You have to commend the brand for taking a risk and doing something different.

One of the best campaigns of the season hands down.
 
I mean, the cast in a dream for any Tom Ford/Nicolas Ghesquière girl/boy. Total dream...
The execution is always very pretentious, as usual with PS
 
At first I thought I was going to like the concept. I usually love when there's motion and interation between the models but here it looks extremely bad executed.
 
I hate the positioning of the text and that weird filter thing they did with the images. That said, the shadows are nice.
 
What an incredibly boring campaign.
So you have highly interesting clothes obviously derived from a specific concept and you contrast that with a very simple idea for the campaign, could be beautiful.
Not this. 'Lost' models bouncing around in a blank corner. Disappointing.
 

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