Proenza Schouler S/S 2015 : Julia Bergshoeff by David Sims

[Marc10]

style

Poenza Schouler has called upon model Julia Bergshoeff once again to be the face of its ad campaign. “The Spring 2015 images explore the aesthetic of new media,” Proenza’s Jack McCollough and Lazaro Hernandez tell Style.com. “Intimate portraits of Julia photographed by David Sims are juxtaposed with images curated by art director Peter Miles, evoking the idea of contemporary collage through random juxtapositions and associations.”
In the images, Bergshoeff wears the Proenza take on American sportswear, leather-trimmed polos, laser-cut schoolgirl skirts, and checked shirts included. The makeup and hair (by Diane Kendal and Guido Palau, respectively), in the brand’s typical fashion, are no-fuss and natural. Here, Style.com has the exclusive first look at one of the shots before the campaign drops officially tomorrow.

 

[Stereo_Flo]

Art Direction by Peter Miles
Styling by Marie Chaix
Casting by Ashley Brokaw
Hair by Guido Palau
Makeup by Diane Kendal

facebook/proenzaschouler

 

[anlabe32]

Another campaign with juxtaposition of shots, biggest campaign trend now.

Happy to see Julia but hate the hair style.

 

[gossiping]

same old they need a refresh with their campaign direction

 

[Benn98]

Julia!! So glad for her.
I agree, the hair looks a mess. But more importantly, when will PS deal with this logo placement? It's extremely intrusive and ruins the entire campaign!

 

[Stereo_Flo]

vogue.it

 

[VogueGirl8910]

Amazing campaign, Julia fits so well with that clothes.

 

[dior_couture1245]

Can't even describe how passe and pretentious this is. Unbelievable.

 

[narcyza]

The palette of color is just dead.

 

[gazebo]

Whatever.

 

[GivenchyHomme]

They can try as hard as they want but nothing is going to save this mess of a collection.

 

[LJYingLM]

full


proenzaschouler

 

[TheoG]

I like the dynamic between PS and Julia but I wish Julia had a bit more little more energy. Otherwise It's cool ad.

 

[Pricciao]

Zombies in the house.

 

[Legolas]

Many campaigns this season kinda look like this... kudos for the ones don't.

 

[GIVENCHYlover]

Amazing campaign

 

[Benn98]

The last two shots are basically the same. Poor Julia.

 

[Perickles]

boring! zzzz

 

[zacatecas570]

I can't believe this is the same model from the Gucci campaign. She looks terrible here, but I don't blame her. This campaign is hideous, PS need to get back to what they were doing last seasons with Vanderperré and the font.