just found this....
Sporting goods company Puma has announced a collaborative partnership with designer extraordinaire Alexander McQueen. Together they will produce a new line of men's and women's footwear that will launch in spring 2006. McQueen is an ideal partner for Puma because of his ability to push the boundaries and his craftmanship.
"I have always had a great passion for trainers, so I am very excited about this collaboration with Puma. I am confident that my design philosphy, combined with Puma's excellence in the field, will result in a totally unique product. I believe that this partnership will be a great success," said McQueen.
McQueen joins the ranks of top designers like Stella McCartney, who have entered into collaborative partnerships with athletic goods brands. For Puma, partnering with a leading designer is part of its image as an innovator in the world of sport and fashion. Recently the company opened a store in New York's ultra-hip Meatpacking District, alongside Alexander McQueen's flagship store.
CEO and Chairman of Puman AG, Jochen Zeitz, said: "Alexander McQueen is one of the most creative minds in fashion and his collaboration with Puma will make his work accessible to a broader consumer. The collaboration will connect Puma with the most front-end fashion innovators and take the concept of sport-fashion to the next level. Known for his ability to juxtapose influences, the fusing of sport and fashion was Alexander McQueen's challenge, his response is an unexpected collection that is based on the union of tradition and technology".
The collection will be unveiled during London Fashion Week in September 2005 and will be available at high-end retailers from spring 2006.
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http://www.nwtexnet.co.uk
does this mean we should be seeing this line soon...?!....
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...depends how you define bad VICTIM...
