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I'm so much more interested in and in love with a brand like Ralph Lauren these days than all other luxury brands.
Let’s step back a minute and say that Armani and Ralph Lauren still makes the big part of their revenues thanks to the Polo RL, Emporio Armani/Armani Exchange that are sold in all the outlets and malls of the world. But what maybe separates Ralph from all the brands is the consistency of his storytelling.I not only fully agree with the above but it kind of grates me how nobody tells that both RL and Armani still do well, business-wise, maybe because it's not functional to the whole "only-rich-kidz-shop-nowadays" narrative relentlessly pushed by marketing honchos. It's like shoppers not belonging to the millennial demographic have been wiped out of the conversation entirely. It's a lie, obviously.
It's just that older and more psychologically mature customers are less easily lured into buying the horrid overpriced logo-ed merchandise that brands rely on to reach those astronomical turnovers. You do not make that much money selling only taste, I am afraid. And the suits know it, of course.
It's unfair to place AX and Emporio on the same level, the latter is more expensive than the former and I do not think it's so easy to find it discounted in malls, unlike Polo or AX.Let’s step back a minute and say that Armani and Ralph Lauren still makes the big part of their revenues thanks to the Polo RL, Emporio Armani/Armani Exchange that are sold in all the outlets and malls of the world
She is truly stunning. Few models have stood the test of time as the 90s models have - I doubt well ever have an era where so many come back and are revered twenty+ years laterI love Shalom Harlow, she looks ageless!
I see your point. I guess I meant it more from the viewpoint of - we’re not seeing trendy stuff from Ralph…there isn’t a linebacker-shouldered jacket here, logo bags, or an ugly sneaker here, for example.What I enjoy most is his willingness to accept the modern woman. Someone mentioned his “ability to not follow trends”, but I disagree. He sees a trend, embraces it, and scales it to a level of sublime luxury.