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Rinko Kikuchi attends the European Premiere of 'Pacific Rim' at BFI IMAX on July 4, 2013 in London, England.
Actress Rinko Kikuchi poses during a photocall to promote the film 'Pacific Rim (Titanes Del Pacifico)' at St. Regis Hotel on July 1, 2013 in Mexico City, Mexico
Actress Rinko Kikuchi attends the 'Pacific Rim (Titanes Del Pacifico)' Mexico City premiere at Reforma 222 on July 1, 2013 in Mexico City, Mexico.
Things are stranger still in a fall campaign that the Kenzo designers Carol Lim and Humberto Leon are introducing Thursday in collaboration with Toilet Paper, the cheeky arts publication created by Maurizio Cattelan and the photographer Pierpaolo Ferrari.
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The Kenzo ads should also make you look twice. In one image, the actress Rinko Kikuchi and the model Sean O’Pry are pinned to a specimen board with a variety of insects. In another, a kitten peeks out of a polished dress shoe.
“We wanted weird and cool,” said Mr. Leon, who, with Ms. Lim, has brought a street-smart, culture-sponging edge to Kenzo over the last two years. “A lot of people discover a brand by flipping through a magazine, so I want to give Kenzo a voice that is different from everything else.”
Actress Rinko Kikuchi arrives at the premiere of Warner Bros. Pictures' and Legendary Pictures' "Pacific Rim" at Dolby Theatre on July 9, 2013 in Hollywood, California.