Things are stranger still in a fall campaign that the Kenzo designers Carol Lim and Humberto Leon are introducing Thursday in collaboration with Toilet Paper, the cheeky arts publication created by Maurizio Cattelan and the photographer Pierpaolo Ferrari.
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The Kenzo ads should also make you look twice. In one image, the actress Rinko Kikuchi and the model Sean O’Pry are pinned to a specimen board with a variety of insects. In another, a kitten peeks out of a polished dress shoe.
“We wanted weird and cool,” said Mr. Leon, who, with Ms. Lim, has brought a street-smart, culture-sponging edge to Kenzo over the last two years. “A lot of people discover a brand by flipping through a magazine, so I want to give Kenzo a voice that is different from everything else.”